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OverviewIn the United States, about 36% of adults have turned websites to procure clothing, accessories, shoes and services (Suki, Ramayah, & Suki, 2008). Fox (2008), Wong (2007), and Xu, Rohatgi, and Duan (2007) wrote that the online businesses expanded faster than all economic activities, especially manufacturing, merchant wholesaling, retailing, and selected service industries. Wong (2007) concluded that the transformation in each sector from traditional business to e-supported shipments, sales, and revenues was a gradual one (Wong, 2007).Many online-business owners lack the proficiency and strategic vision to excel in online marketing and business engagements (JE-commerce Slows Again, 2008; Fox, 2008;Wong, 2007; Xu et al., 2007). Aziz and Poorsartep (2009) and DotCom Boom (2005) stated that the owners of DotCom companies lacked business and marketing strategic skills. Aziz and Poorsartep found that online businesses overspent on information technology and marketing in the hope of maximizing profitability. For example, in 1999, Furniture.com generated revenue of only $10.9 million, but spent $33.9 million on sales and marketing. Full Product DetailsAuthor: Debra B NeillPublisher: Abdul Publisher Imprint: Abdul Publisher Dimensions: Width: 15.20cm , Height: 0.80cm , Length: 22.90cm Weight: 0.195kg ISBN: 9782427091335ISBN 10: 2427091332 Pages: 140 Publication Date: 30 July 2023 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: Temporarily unavailable  The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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