Overview

Virtually no business owners follow a few basic principles of business to nearly the degree they deserve. These magic principles almost ensure success, both short-term and long-term, when understood and applied. The magic lies in how easy they are to apply. Small Business Magic is all about those principles, which the author has spent years in analyzing and refining. As with all basic principles, they seem obvious when they are pointed out. The usual response is, ""Yeah, everybody knows that."" Yet just as obviously, everybody doesn't. In fact, the overwhelming evidence proves that most business owners not only don't put them into practice, but actively disagree with putting them into practice, while saying they already do! The biggest problem with Small Business Magic is that if your business fails after you read it, you won't be able to say you don't know why. It will be because some or all of the Principle of Quality explained in Small Business Magic were not applied.

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9780984351954

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Reviews

Writer's Digest Self-Published Book Award judge: Dewsnap's system is original and instructive. He's boiled down the lessons with straightforward prose that is immediately accessible for a wide range of education levels. In terms of organization, the book is outstanding. The text itself seems extremely professional. Business consultant: In my 30-plus years as a business consultant I have not seen a book as clearly constructed and written, on the subject of quality.... This is a book that you should buy for every employee in your organization and insist that they read. You as a business owner, your employees and most of all, your customers will be glad that you did. CEO of multi-million dollar non-profit: Unlike the complex 'Six Sigma Business Strategy' concepts and processes, this book keeps things simple to understand. The ultimate result leads to increased profitability for our business. I highly recommend this book to anyone who would like to improve their performance and efficiency in the work place. Business owner: I've read dozens of slickly written business help books and although they are entertaining and even inspiring to read, they often lack anything of real value. Small Business Magic is more concerned with value than fancy phrases. I found Small Business Magic to be very helpful to my business. Business owner: Of all the software, programs, organizational equipment, motivational seminars, etc....this book should be your first investment.

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