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9781513651064

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"This book provides a great framework and methodology for every new and early-stage entrepreneur to validate a start-up idea (through deep customer discovery), develop thematic goals, create clarity and team alignment, build a highly targeted go-to-market plan with the best possible business model, or simply to hang the SLAM diagram on the wall to maintain focus. Above all, the easy-to-follow 8-step models offer concrete examples and an easy-to-follow case study throughout, making the book instantly practical. Alex Bitoun, Co-founder, Livongo Health and CEO, Sagely The Startup Launch Assistance Map should be used by every would-be and actual entrepreneur! It is a simple but powerful system to ensure that their startup is feasible and to execute it in the best way possible."" David Norris, 8-time Entrepreneur, Chairman and CEO, Element3 Health"

This book provides a great framework and methodology for every new and early-stage entrepreneur to validate a start-up idea (through deep customer discovery), develop thematic goals, create clarity and team alignment, build a highly targeted go-to-market plan with the best possible business model, or simply to hang the SLAM diagram on the wall to maintain focus. Above all, the easy-to-follow 8-step models offer concrete examples and an easy-to-follow case study throughout, making the book instantly practical. Alex Bitoun, Co-founder, Livongo Health and CEO, Sagely The Startup Launch Assistance Map should be used by every would-be and actual entrepreneur! It is a simple but powerful system to ensure that their startup is feasible and to execute it in the best way possible."" David Norris, 8-time Entrepreneur, Chairman and CEO, Element3 Health

This book provides a great framework and methodology for every new and early-stage entrepreneur to validate a start-up idea (through deep customer discovery), develop thematic goals, create clarity and team alignment, build a highly targeted go-to-market plan with the best possible business model, or simply to hang the SLAM diagram on the wall to maintain focus. Above all, the easy-to-follow 8-step models offer concrete examples and an easy-to-follow case study throughout, making the book instantly practical. Alex Bitoun, Co-founder, Livongo Health and CEO, Sagely The Startup Launch Assistance Map should be used by every would-be and actual entrepreneur! It is a simple but powerful system to ensure that their startup is feasible and to execute it in the best way possible. David Norris, 8-time Entrepreneur, Chairman and CEO, Element3 Health

Author Information

Jon Warner is a noted speaker at businesses, colleges and conferences across the world. He also runs a 'virtual' startup accelerator called Silver Moonshots and lectures on entrepreneurship at UCLA, UC Riverside and at the University of Redlands, both in California, where he is based. Jon is also a prolific author, having published 40 books concerning business, management, leadership, entrepreneurship and innovation.

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