Overview

Discover the powerful techniques that unlocks your creativity and spark new ideas, which will ultimately lead you to continuous business success. Do you label yourself as “just a numbers person”? Do you pigeonhole your capabilities to merely that of an analyst or other “non-artist”? Stop feeding yourself these lies and learn how even you can tap into the creative genius driving Silicon Valley’s success stories and begin brainstorming innovation solutions to your company’s challenges. Using his CreativityWorks framework, creativity and innovation expert Bernhard Schroeder explains how to break out of your self-imposed mental box, reignite natural curiosity, and move step by step through a set of exercises that help individuals and teams. In Simply Brilliant, you will learn how to: Fuel creativity through tight deadlines; Create more ideas in brainstorming sessions; Radically improve products; Find inspired solutions using tools such as IdeaGen, SCAMPER, Tempero, and the Phoenix List; Let go of the “I’m not creative” mindset; And open the door to imagination and limitless opportunity! Even a “numbers person” like you can capture markets with your company’s next innovative idea.

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9781400231133

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BERNHARD SCHROEDER is a director at the prestigious Lavin Entrepreneurship Center at San Diego State University. Previously a senior partner at CKS Partners, the world's largest integrated marketing communications agency, he has served as a marketing and brand expert for successful start-ups such as Amazon and Yahoo as well as Fortune 100 firms such as Apple, Nike, Kellogg's, GM, and American Express.

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