Overview

Small business owners, entrepreneurs, and many managers and engineers involved in the development, production, sales, marketing, or distribution of products all need a basic understanding of economics. Yet most struggle with economic concepts and are ill equipped to make good economic decisions at work or to manage their own economic lives effectively. Even many highly experienced and financially trained professionals struggle with economic concepts and how to apply them. This problem stems from the fact that the vast majority of books and courses available on economics are too heavily entrenched in complex unproven academic theory, political ideologies, and myths rather than proven historical facts. These other books also have little to no practical real-world application. Simplified Real-World Economics, by financial guru and best-selling author Michael Thomsett, dispels the myths and explains microeconomics and macroeconomics in an easy-to-understand manner. It’s supported by dozens of real-world examples from history and the author’s own first-hand experience, giving it the authenticity that too many books lack. This book is designed with the practical application of economic concepts in mind to help managers, engineers involved in product development, small business owners, and entrepreneurs make better professional decisions. In addition, it will also help readers more effectively manage their own economic lives. Discusses economic principles and concepts without declining into the complexity or unproven academic theory found in most other books on the topic. Describes the science of economics in non-technical terms transforming a complex technical topic into a discipline that readers, and not just those seeking a degree in economics, can understand and actually use. Illustrates major economic principles as applied in the real world. Explains economics from a practical and business point of view. Provides a practical context to real-life management situations involving textbook economics. Uses recent situations in the news to demonstrate why and how business professionals need and use economics every day.

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9781604271676

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Reviews

Thomsett scores another winner! He once again displays his unique ability to make the complex simple and interesting for his readers. Michael Thomsett is not afraid to take on 'expert' opinions and prove why some of our most commonly held economic beliefs about inflation, taxes, unemployment, and more may in fact be wrong. --Michael Stoppa, Owner of That Helpful Dad website I highly recommend Simplified Real-World Economics to anyone who wants to decipher the myths and apply the principles for competitive advantage. This powerful book simplifies the many common applications of economics and brings economic theory to life with direct and relevant explanations and current examples. --Gary Lynch, CEO, The Risk Project

Author Information

With a career that's spanned more than 40 years, financial guru and best-selling author Michael Thomsett is always in high demand. He is a frequent speaker at financial seminars and conventions around the world and an instructor, trainer, coach, blogger, and co-founder of The Money Craft, a financial education website at TheMoneyCraft.com. His personal brand is Thomsett's Guide, a site focused primarily on options investing education. Michael is one of the world's best-selling authors of options investment educational books, having written more than a dozen on the topic. Most notably, Getting Started in Options has sold over 350,000 copies worldwide. He has written a total of over 90 books on a wide variety of topics in the fields of investing, real estate, finance, business, and management. Michael has also authored a vast array of published articles for dozens of business, trade, and professional magazines as well as for peer-reviewed academic journals. He has been a guest on numerous financial television programs including ABC, CNN, and Fox News.

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