Overview

Do you want to sell your house for the best possible price in the quickest possible time? Sell High, Sell Fast sets out the seven-step ADDRESS system that will enable you to realise your house’s maximum value up to three times faster than comparable properties on the market. Read this practical step-by-step guide to understand how to: • Identify and wow your ideal buyer • Declutter so your buyer doesn’t have to see past your stuff • Decorate with confidence, choosing colours and accessories that will showcase your home • Create a fantastic first impression – inside and out – and attract your buyer in days, not months – without dropping your asking price • Capture the attention of potential buyers from the moment you launch your property onto the online portals with fabulous photos and video

Full Product Details

Author:   Elaine Penhaul
Publisher:   Rethink Press
Imprint:   Rethink Press
Dimensions:   Width: 14.00cm , Height: 1.30cm , Length: 21.60cm
Weight:   0.283kg
ISBN:  

9781781334782

ISBN 10:   1781334781
Pages:   180
Publication Date:   25 August 2020
Audience:   General/trade ,  Professional and scholarly ,  General ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Introduction 1 Marketing Property In The Twenty-First Century The property market in the 2020s vs the 1990s Then vs now Internet property portals The impact of social media The impact of photos and videos Creating the win-win-win Why is selling fast so important? In summary 2 The Importance Of Presentation The rise of home staging Home staging vs interior design What is the benefit of home staging? Our unique ADDRESS system to sell high, sell fast The seven steps to ADDRESS Assess Declutter Decorate Re-imagine Emphasise Stage Sell In summary 3 Assess Why are you selling? Who is your buyer? How much work needs to be done? Assess outside too In summary 4 Declutter Why can’t people see past my stuff? Clutter Sorting your belongings Smells don’t sell In summary 5 Decorate Refreshing tired decor Colour Accent colours Tricks with colour Woodwork Repairs Kitchens Bathrooms In summary 6 Re-Imagine And Emphasise Re-imagine – creating functionality and flow Functionality outside Emphasise – selling the lifestyle Three main areas Vignettes Focal point Balance In summary 7 Stage Stage or drop? How do the numbers stack up? Empty properties Virtual staging In summary 8 Living In A Staged Home Until You Sell Mind the gap Living in the ‘show house’– minimal work, maximum impact The big clean Pets Packing for your move Storage pre-move In summary 9 Sell Choosing your agent – online vs high street vs national Speeding up your sale post-offer – the right solicitor Referrals Choosing a professional property stager Professional photography In summary 10 Sell High, Sell Fast, Move On Top three vendor problems Seven mistakes vendors make in their thinking Seven mistakes vendors make in their actions Why are these actions mistakes? Solutions to enable you to sell high, sell fast, move on Useful Resources Acknowledgements The Author

Reviews

'Elaine is a home-staging expert who uses science and highly-credible research to inform her professional work. Her book is a masterpiece of expert advice, straight from her own experience as a highly-respected, professional home-stager. She has been incredibly generous with her expertise and has presented it in an easy to access and informative format. A must-have for every home-mover.' - Jayne Dowle, freelance homes and property journalist 'Elaine is one of a kind. Extremely experienced, diligent and professional, she is a source of invaluable knowledge and committed to inspire others. In her own refined way, she shares her immeasurable knowledge and her views on property marketing, making this book a must-read for anyone looking to deepen their understanding of how to sell their home well.' - Paloma Harrington-Griffin, Founding Director of the Home Staging Association UK & Ireland and Vice President of the IAHSP (R) Europe (International Association of Home Staging Professionals Europe) 'This is an absolute must-read for anyone selling property and looking to get the best possible price. Elaine has written something unique, which is conversational in its style so you feel like you're having a coffee with her and she is imparting her knowledge to you. It is easy to read and has fantastic insight, practical knowledge and knowhow. The reality is we have to speculate to accumulate and that is what Elaine is telling us to do. I feel like this book could come with a money back guarantee because if you follow it then you just can't fail to massively capitalise on selling your property.' - Zahra Pabani, Partner, Irwin Mitchell LLP 'Staging is so important for property marketing these days. Sell High, Sell Fast gives you insight to all the tricks to help you sell your home faster. Working with Elaine and her team is fabulous, this book brings her expertise to the wider audience.' - Lee Armstrong, Partner, Fine and Country 'Home staging has the power to completely transform a property, changing a prospective buyer's perception of how much they like the house. If nothing else, a room with furniture helps to provide scale and a better sense of space. This book is a step-by-step guide to why, when and how to achieve amazing results yourself or engage the services of a professional so that your sale stands the best possible chance of achieving the highest price in timely order. Great work!' - James Walker, Director, Country Department, Savills (UK) Ltd 'This book is everything your estate agent wants you to know about how to present your property in order to get great photos and video before you sell. Read it, it works!' - Martyn Baum, Director, Martyn Baum Consultancy and former President of the National Association of Estate Agents

‘Elaine is a home-staging expert who uses science and highly-credible research to inform her professional work. Her book is a masterpiece of expert advice, straight from her own experience as a highly-respected, professional home-stager. She has been incredibly generous with her expertise and has presented it in an easy to access and informative format. A must-have for every home-mover.’ — Jayne Dowle, freelance homes and property journalist ‘Elaine is one of a kind. Extremely experienced, diligent and professional, she is a source of invaluable knowledge and committed to inspire others. In her own refined way, she shares her immeasurable knowledge and her views on property marketing, making this book a must-read for anyone looking to deepen their understanding of how to sell their home well.’ — Paloma Harrington-Griffin, Founding Director of the Home Staging Association UK & Ireland and Vice President of the IAHSP® Europe (International Association of Home Staging Professionals Europe) ‘This is an absolute must-read for anyone selling property and looking to get the best possible price. Elaine has written something unique, which is conversational in its style so you feel like you’re having a coffee with her and she is imparting her knowledge to you. It is easy to read and has fantastic insight, practical knowledge and knowhow. The reality is we have to speculate to accumulate and that is what Elaine is telling us to do. I feel like this book could come with a money back guarantee because if you follow it then you just can’t fail to massively capitalise on selling your property.’ — Zahra Pabani, Partner, Irwin Mitchell LLP ‘Staging is so important for property marketing these days. Sell High, Sell Fast gives you insight to all the tricks to help you sell your home faster. Working with Elaine and her team is fabulous, this book brings her expertise to the wider audience.’ — Lee Armstrong, Partner, Fine and Country ‘Home staging has the power to completely transform a property, changing a prospective buyer’s perception of how much they like the house. If nothing else, a room with furniture helps to provide scale and a better sense of space. This book is a step-by-step guide to why, when and how to achieve amazing results yourself or engage the services of a professional so that your sale stands the best possible chance of achieving the highest price in timely order. Great work!’ — James Walker, Director, Country Department, Savills (UK) Ltd ‘This book is everything your estate agent wants you to know about how to present your property in order to get great photos and video before you sell. Read it, it works!’ — Martyn Baum, Director, Martyn Baum Consultancy and former President of the National Association of Estate Agents

Author Information

Elaine Penhaul is the founder of leading home staging company Lemon and Lime Interiors, which specialises in achieving great sales for her clients at the upper end of the property market. Elaine has been quoted in Estate Agent Today, The Times and Luxury Interiors magazine. Working closely with the Home Staging Association for UK and Ireland, she has developed a business course and accreditation programme for home stagers. Learn more at www.lemonandlimeinteriors.co.uk.

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