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9781094063812

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"""This entertaining, straightforward book should be a constant companion."" -- ""Whitney Johnson, founder and CEO of WLJ Advisors"""

This entertaining, straightforward book should be a constant companion. -- Whitney Johnson, founder and CEO of WLJ Advisors

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"RITA GUNTHER McGRATH is a globally recognized expert on strategy, innovation, and growth with an emphasis on corporate entrepreneurship. A long-time member of the Columbia Business School faculty, she is recognized consistently as one of the top 10 management thinkers by Thinkers50 and is a highly sought-after speaker at corporate events such as the Yale CEO Summit, the Innosight CEO Summit and at the World Economic Forum meeting in Davos. McGrath has also been inducted into the Strategic Management Society ""Fellows"" in recognition of her impact on the field. McGrath is often cited in the press, including the Wall Street Journal, New York Times, Washington Post, Financial Times, and NPR's Marketplace. She has been rated one of the 25 smartest women to follow on Twitter by Fast Company and consistently appears in the rankings of the top business school professors to follow on Twitter. McGrath writes regularly for Fortune, is a regular contributor to the Wall Street Journal, and blogs regularly at HBR.org. McGrath's best-selling book The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business was recognized by Strategy+Business as the #1 business book of 2013. She is also a co-author of MarketBusters: 40 Strategic Moves that Drive Exceptional Business Growth (2005) and The Entrepreneurial Mindset (2000). McGrath joined the faculty of Columbia Business School in 1993. She received her Ph.D. from the Wharton School, University of Pennsylvania and has degrees with honors from Barnard College and the Columbia School of International and Public Affairs. She is married and is proud to be the mother of two delightful grownups. Clayton M. Christensen is the Kim B. Clark Professor of Business Administration at Harvard Business School. He is the author of eight critically acclaimed books, including the bestsellers How Will You Measure Your Life?, The Innovator's Dilemma, and Disrupting Class. Christensen is the cofounder of Innosight, a management consultancy; Rose Park Advisors, an investment firm; and the Innosight Institute, a nonprofit think tank. Tiffany Morgan is a film and television actress who has starred in The Mist, Green Lantern, and The Joneses, as well as television's The Vampire Diaries and Nashville."

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