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OverviewAny organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs. Full Product DetailsAuthor: Louis RosenfeldPublisher: Rosenfeld Media Imprint: Rosenfeld Media Dimensions: Width: 15.20cm , Height: 1.20cm , Length: 22.90cm Weight: 0.308kg ISBN: 9781933820200ISBN 10: 1933820209 Pages: 224 Publication Date: 06 July 2011 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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