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OverviewMany companies want to make their sales agile. Some of them have tried to set up agile sales organizations, but such top-down approaches and big-bang rollouts seldom seem to work. This book shows how the elements of the leading agile framework “Scrum” should be applied to install agility in the salesforce, improve sales performance, and resolve typical performance issues in sales organizations. It contains concrete guidelines, real-world examples, and useful tools to create the necessary change step by step and built to last. Full Product DetailsAuthor: Michael J. SchermPublisher: Springer Nature Switzerland AG Imprint: Springer Nature Switzerland AG Edition: 1st ed. 2021 Weight: 0.582kg ISBN: 9783030829773ISBN 10: 3030829774 Pages: 255 Publication Date: 31 October 2021 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of Contents1. Agility Is More Than a Buzzword. Why B2B Sales Organizations Must Become Even More Adaptive.- 2. From Agony to Agility: The Emergence of Scrum as a Leading Agile Framework.- 3. Customer Acquisition: Team Dynamics and the Soft Beat of the Drum.- 4. Opportunity Management: Managing Complexity and Ambiguity.- 5. Pipeline Management: Overcoming Our Reptile Brain.- 6. Managing the Agile Salesforce in Scrum.- Epilogue: Agile Is Dead-Long Live Agile.ReviewsAuthor InformationMichael Scherm is a historian by training, a manager and consultant by profession, and an avid observer of sales leadership behavior in the U.S., Europe and Asia-Pacific. Michael encourages and assists sales organizations and their leaders to change fundamentally in order to survive digitalization and the associated changes in customer behavior. Working with IT companies across the world for more than 15 years, he experienced the benefits of Scrum, the leading agile framework. Extending his idea to adopt Scrum for sales organizations, Michael founded the Sales Scrum Club in 2018 as a platform for exchange and expertise. Scrum has meanwhile become his main profession: Having returned to Germany after professional engagements in Washington D.C., London and Singapore, Michael is now a Scrum Master at ODAV AG, a provider of software solutions for the public sector in Germany. He is a certified Scrum Master and holds a PhD summa cum laude in early modern economic history from Regensburg University. Tab Content 6Author Website:Countries AvailableAll regions |
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