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OverviewBUSINESS SUCCESS STARTS WITH LEAD GENERATION The first step towards gaining customers, increasing profit, driving growth, and attracting investors is your ability to secure warm leads. Scorecard marketing is the perfect tool to achieve this, attracting a steady stream of qualified leads and engaging with the right people. Read Scorecard Marketing and learn how to: Predictably generate large numbers of warm leads every week Collect data and recognise buying signals early Identify the underlying reasons each individual might want your offer Treat every customer in a personalised way Create a permanent digital asset that improves your marketing and sales results for years to come Full Product DetailsAuthor: Daniel Priestley , Glen CarlsonPublisher: Rethink Press Imprint: Rethink Press Edition: Revised Edition Dimensions: Width: 12.70cm , Height: 1.00cm , Length: 17.80cm Weight: 0.171kg ISBN: 9781781337998ISBN 10: 1781337993 Pages: 190 Publication Date: 30 May 2023 Audience: Professional and scholarly , Professional and scholarly , Professional & Vocational , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsIntroduction – PART ONE The Philosophy Of Generating Warm Leads – Why People Buy – Awaken Dormant Desires – Warming People Up – The Product-For-Prospects – Emotion, Logic And Urgency – Scoring, Ranking And Improving – A Path of Least Resistance – PART TWO SETTING UP A SCORECARD – Building Your Scorecard – Step 1: Your Landing Page – Step 2: A Questionnaire – Step 3: Their Results – Step 4: Marketing And Sales – A New Asset For Your Business – Set Up And Score! – Conclusion – Resources – References – Acknowledgements – The AuthorsReviewsʻThis will permanently transform your marketing results.ʼ JAKE MASON, FOUNDER OF INCALOOP ʻIf you need to get to know your potential clients before making a sale, this strategy will dramatically reduce the time it takes to win business.ʼ SHAA WASMUND MBE, AUTHOR OF DO LESS, GET MORE ʻThis will permanently transform your marketing results.ʼ JAKE MASON, FOUNDER OF INCALOOP ʻIf you need to get to know your potential clients before making a sale, this strategy will dramatically reduce the time it takes to win business.ʼ SHAA WASMUND MBE, AUTHOR OF DO LESS, GET MORE Author InformationDaniel Priestley and Glen Carlson are multi-award-winning entrepreneurs who have built fast-growth businesses around the world. After testing dozens of performance marketing strategies, they discovered the power of scorecard marketing. Over 2,000 companies are now using this approach to achieve remarkable results in generating better leads and bigger profits. Tab Content 6Author Website:Countries AvailableAll regions |
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