Overview

Much has changed since the publication of the highly successful Second Edition. In addition to updated coverage of hot-button issues such as funding, charter schools, high-stakes testing, teacher accountability, and multiculturalism, the Third Edition includes a new chapter on social networking, which shows you how to take maximum advantage of Facebook, Twitter, RSS feeds, and more. By showcasing a large selection of real-life examples, this book also demonstrates how to prepare a successful school-community relations plan, read the pulse of your community, communicate effectively, and plan for and deal with crisis situations. Contents include: Paying Attention to Public Opinion Establishing Everybody's Role Opening Up to Your Internal Publics Embracing Your External Publics Saying What You Mean: Meaning What You Say Evaluating Effectiveness and Building Confidence - The Future

Full Product Details

Author:   Douglas J. Fiore (Ashland University, USA) ,  Douglas Fiore (Ashland University, USA)
Publisher:   Taylor & Francis Ltd
Imprint:   Eye On Education, Inc
Edition:   3rd New edition
Dimensions:   Width: 17.80cm , Height: 2.50cm , Length: 25.40cm
Weight:   0.726kg
ISBN:  

9781596671614

ISBN 10:   1596671610
Pages:   320
Publication Date:   26 October 2010
Audience:   College/higher education ,  General/trade ,  Tertiary & Higher Education ,  General
Replaced By:   9781138823402
Format:   Hardback
Publisher's Status:   Out of Print
Availability:   In Print  
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Table of Contents

Acknowledgements About the Author Preface 1. Paying Attention to Public Opinion 2. Reading the Pulse of the Community 3. Establishing Everybody's Role 4. Communicating Effectively: Everybody's Job 5. Opening Up to Your Internal Publics 6. Embracing Your External Publics 7. Improving Media Relations 8. Putting It All on Paper 9. Communication in an Electronic Era 10. Following and Being Followed: Social Networks, Tweets, and Other Updates 11. Saying What You Mean: Meaning What You Say 12. In Crisis Situations You Must Have a Plan 13. Three Opportunities to Shine 14. Evaluating Effectiveness and Building Confidence - The Future References Index

Reviews

I have used the 1st and 2nd Editions since 2005 and will choose the 3rd Edition as well. This text continues to meet the needs of school-community relations courses. -Dr. Kay A. Keiser, Professor of Educational Administration, University of Nebraska at Omaha

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