Overview

‘Both inspires and exposes the challenge of making it big.’ – Financial Times All it takes to start a business is a great idea and initial funding. But when it comes to growing and scaling a business – turning it into an enduring success – it becomes much more difficult to manage and sustain the various elements that are involved. You need to set out a clear plan, sustain funding, optimise marketing opportunities and develop an effective team. There are many opportunities to fail but, with Scale for Success, readers will gain valuable insights and practical advice from a global array of entrepreneurs and business leaders who have paved the way to their own versions of commercial success. Scale for Success features 30 entrepreneurs and CEOs, including Dame Shellie Hunt, Jeremy Harbour, David Meerman Scott and Paris Cutler. These inspiring figures share their stories of successful growth and scaling and, most importantly, the practical and adaptable advice and guidance that led to their businesses moving effectively on to the next stage of growth. With insights from world-renowned figures in industries such as tech, real estate, marketing and fashion, this book provides an eclectic array of original ideas and approaches that have been proven to be effective. Narrated and curated by writer and former entrepreneur Jan Cavelle, this book provides an engaging and enlightening pathway to scaling success.

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9781472985552

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Reviews

Jan Cavelle has written a must-read primer that offers behind-the-scenes insight into the journey of fascinating and diverse business leaders who share the highs and lows of entrepreneurship. -- Nancy Thompson, Founder & President, Vorticom, Inc.

Jan Cavelle has written a must-read primer that offers behind-the-scenes insight into the journey of fascinating and diverse business leaders who share the highs and lows of entrepreneurship. -- Nancy Thompson, Founder & President, Vorticom, Inc. Scale for Success does a brilliant job of weaving together stories, lessons and thoughtful reflections. Each one of the eighteen entrepreneurs featured could write a book. Until they do, this is the one to read. -- Oli Barrett MBE, Co-Founder, Turn On The Subtitles

Author Information

Jan Cavelle is a writer and consultant with over 40 years’ experience of running businesses. She has received regional and national awards from the Institute of Directors and the Institute of Sales Management, and was one of 50 of the UKFEAs (UK Female Entrepreneurial Ambassadors) selected to promote enterprise within the EU.

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