Overview

Paints a vivid picture of the rapidly shifting, post-pandemic sales landscape Prepares readers for the dramatic change in sales from “sell-to” to “buy-from” Provides a roadmap to not only survive, but thrive, in a brave new digital world Offers a compelling blueprint to understand and win over today’s buyers Presents a critical wake-up call to those resistant to move from “business as usual” Provides proven calls to action that align personal and organizational sales strategies

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9781631956713

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Colleen Francis works with business and sales leaders to synergize the sales DNA of the organization to seize market opportunities. Whether designing strategy to target a new market or working with a team to improve its productivity, her results have attracted clients such as Merck, Abbott, Merrill Lynch, Royal Bank, Dow, Adecco, Trend Micro, NCR, Chevron, and thousands of other global organizations. Time and time again, clients who work with Colleen note her frank, no-nonsense approach to accelerate sales while reducing effort and increasing profits. Her practical strategies deliver immediate and lasting results. Colleen is an award-winning writer and consultant, author, and member of the Speaking Hall of Fame. She is recognized as one of the foremost thought leaders on the future of selling by leading publications worldwide, including being named a LinkedIn Top Voice for Sales. She resides in Ottawa and Miami, Florida.

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