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Overview"What do you do when you use a metaphor? Or a simile or analogy? Can you tell the difference between a synecdoche and a metonymy? What are the secret tricks used every day by professional persuaders? In this learned little volume, illustrated by Merrily Harpur, AdinaArvatu and Andrew Aberdein demonstrate the principles of Rhetoric via its key figures and devices, using copious examples to show how all human communication deploys the techniques of this ancient art. WOODEN BOOKS are small but packed with information. ""Fascinating"" FINANCIAL TIMES. ""Beautiful"" LONDON REVIEW OF BOOKS. ""Rich and Artful"" THE LANCET. ""Genuinely mind-expanding"" FORTEAN TIMES. ""Excellent"" NEW SCIENTIST. ""Stunning"" NEW YORK TIMES. Small books, big ideas." Full Product DetailsAuthor: Arvatu AberdeinPublisher: Wooden Books Imprint: Wooden Books ISBN: 9781904263906ISBN 10: 1904263909 Pages: 58 Publication Date: 01 October 2015 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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