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9781789905434

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'Professor Richards has skillfully drawn upon his 30 years of scholarship to reflect on and reconceptualize the past, present and future of the important cultural tourism phenomenon. This readable and thought-provoking volume epitomizes the Rethinking series by offering readers deep and sustained reflections from the leading authority in the field. Having led the efforts of ATLAS to define the scope and practice of cultural tourism, the author now offers us fresh context and redefinition. Essential reading for scholars, practitioners and students.' -- Brian King, The Hong Kong Polytechnic University, Hong Kong 'In this work, Greg Richards, the leading exponent of cultural tourism studies, brings together and integrates his many years of research and practical experience in the field. In contrast to the prevailing perception of mass tourists as passive consumers of proffered attractions, Richards stresses the active co-creation of cultural products, sites and events between cultural entrepreneurs and active visitors. The book is rich in concrete examples and will be an attractive source for both students of tourism and tourist practitioners.' -- Erik Cohen, Emeritus Professor, Hebrew University of Jerusalem, Israel

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Greg Richards, Professor of Placemaking and Events, Breda University of Applied Sciences and Professor in Leisure Studies, Tilburg University, the Netherlands

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