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OverviewRetailer’s buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the producer-distributor relationship has become more central to an understanding of both marketing practice and the conduct and performance of consumer goods industries. This comprehensive and detailed book covers the theory and practice of national and international retail and marketing channels. It provides a structural overview of the producer-distributor relationship as well as analyses of specific aspects of channel control and management. Finally, the book assesses the implications of new developments in the evolution of marketing channels. First published 1989. Full Product DetailsAuthor: Srinivas Reddy (Singapore Management University) , Luca Pellegrini (Università Iulm, Italy)Publisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.498kg ISBN: 9780415754330ISBN 10: 041575433 Pages: 352 Publication Date: 10 April 2014 Audience: College/higher education , General/trade , Tertiary & Higher Education , General Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsA valuable and welcome undergraduate textbook. Environment and Planning Recommended unreservedly to managers and planners in the distributive trades and to all those who are concerned with the implications of current trends in the provision of shopping facilities. Retail Distribution and Management Author InformationSrinivas Reddy, Luca Pellegrini Tab Content 6Author Website:Countries AvailableAll regions |
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