Overview

This unique text offers a holistic, insightful and timely exploration of sustainable practices across the fashion industry. The book takes the reader logically through each part of the authors’ new Responsible 9 Framework™, providing a clear perspective and examples for each component. The framework thoroughly explains the move away from a singular product commercial focus to a Conscious Item approach and Circular Services business mindset. An organisation’s people are at the heart of the new framework and have therefore been rebranded as Community. Next addressed is the Perceived Value of an item or brand, and how sustainable pricing initiatives actively influence consumer purchase. Insights into Accountable Systems are reviewed to examine the importance of responsible processes when considering and integrating a successful, sustainable supply chain into a fashion business. The section on Governance looks at the different global organisations available to fashion brands and customers alike, which support their transition into a responsible and sustainable future existence. The last two sections of the framework are labelled Storytelling Platforms and Honest Communication, where transparent and honest strategies are highlighted and discussed from a viewpoint of how modern brands are engaging and connecting to the new conscious consumer. For each of the nine aspects, contemporary case studies from global brands such as Stella McCartney, Zalando and Arc'teryx, alongside insights from current, leading experts within the fashion world, bring the theory to life. Showing how sustainability has been integrated throughout the entirety of the fashion business, this textbook is perfect for advanced undergraduate and postgraduate students Fashion Management, Fashion Brand Management and Fashion Marketing, as well as reflective leaders and practitioners within the industry.

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9781032259178

Table of Contents

Reviews

This is a must read for those interested in learning more about responsible fashion business in practice. The authors have created a valuable tool, named the RESPONSIBLE 9 FRAMEWORK and this is introduced and explained throughout the book. Insightful contemporary case studies and industry insights excellently serve to justify and clarify each of the 9 elements of the framework Paolo Taticchi, Professor in Strategy and Sustainability, UCL School of Management, UK This book offers an insightful take on how to re-think sustainability within the fashion industry, in all organisational areas, and at all stages of the product lifecycle. Definitely a must read for all fashion business leaders, students in the field and fashion consumers who want to make more informed purchase decisions Eva Baquedano, Chief Omnichannel & Client Officer, LOEWE An essential and accurate guide for every responsible business leader and consumer who is seriously committed to embracing the transition to a more sustainable future. A better future starts by asking ourselves the right questions, as this book brilliantly does. Francesca Ragazzi, Head of Editorial Content, Vogue Italia

This is a must read for those interested in learning more about responsible fashion business in practice. The authors have created a valuable tool, named the RESPONSIBLE 9 FRAMEWORK and this is introduced and explained throughout the book. Insightful contemporary case studies and industry insights excellently serve to justify and clarify each of the 9 elements of the framework Paolo Taticchi Professor in Strategy and Sustainability UCL School of Management This book offers an insightful take on how to re-think sustainability within the fashion industry, in all organisational areas, and at all stages of the product lifecycle. Definitely a must read for all fashion business leaders, students in the field and fashion consumers who want to make more informed purchase decisions Eva Baquedano Chief Omnichannel & Client Officer LOEWE An essential and accurate guide for every responsible business leader and consumer who is seriously committed to embracing the transition to a more sustainable future. A better future starts by asking ourselves the right questions, as this book brilliantly does. Francesca Ragazzi Head of Editorial Content, Vogue Italia

This is a must read for those interested in learning more about responsible fashion business in practice. The authors have created a valuable tool, named the RESPONSIBLE 9 FRAMEWORK and this is introduced and explained throughout the book. Insightful contemporary case studies and industry insights excellently serve to justify and clarify each of the 9 elements of the framework Paolo Taticchi, Professor in Strategy and Sustainability, UCL School of Management, UK This book offers an insightful take on how to re-think sustainability within the fashion industry, in all organisational areas, and at all stages of the product lifecycle. Definitely a must read for all fashion business leaders, students in the field and fashion consumers who want to make more informed purchase decisions Eva Baquedano, Chief Omnichannel & Client Officer, LOEWE An essential and accurate guide for every responsible business leader and consumer who is seriously committed to embracing the transition to a more sustainable future. A better future starts by asking ourselves the right questions, as this book brilliantly does. Francesca Ragazzi, Head of Editorial Content, Vogue Italia

Author Information

Sennait Ghebreab is Programme Leader, Fashion Business, at the Istituto Marangoni School of Fashion, UK. Sally Heale is Senior Lecturer at University of Westminster, UK and a Senior Tutor, Fashion Business, at the Istituto Marangoni School of Fashion, UK.

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