Overview

In his pioneering book Seizing the White Space, Mark W. Johnson argued that business model innovation is the most proven path to transformational growth. Since then, Uber, Airbnb, and other startups have disrupted whole industries; incumbents such as Blockbuster, Sears, Toys R Us, and BlackBerry have fallen by the wayside; and digital transformation has become one of the business world's hottest (and least understood) slogans. Nearly a decade later, the art and science of business model innovation is more relevant than ever. In this revised, updated, and newly titled edition, Johnson provides an eminently practical framework for understanding how a business model actually works. Identifying its four fundamental building blocks, he lays out a structured and repeatable process for reinventing an existing business model or creating a new one and then incubating and scaling it into a profitable and thriving enterprise. In a new chapter on digital transformation, he shows how serial transformers like Amazon leverage business model innovation so successfully. Reinvent Your Business Model is the strategic innovation playbook you need now and in the future.

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Mark W. Johnson cofounded the strategy and innovation management consultancy Innosight with Clayton M. Christensen in 2000. His books include Dual Transformation and Reinvent Your Business Model, both published by Harvard Business Review Press. He lives in Belmont, Massachusetts, with his wife, Jane Clayson Johnson, and their younger children. You know you're narrating a character right when your children grab your arm and say, Daddy . . . read the bad guy normal, you're scaring us with the voice. Aside from reading villains in storybooks really well, Derek Shoales has worked on corporate, eLearning, and commercial voice-over projects, been a graphic/web designer and an inventory market mentor, sung bass to baritone in choirs, and played the guitar, electric violin, and Clare whistle.

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