Overview

Entrepreneurship, a dynamic force driving economic growth and innovation, faces multifaceted challenges in today's global landscape. Small firms, vital for economic diversity and innovation, need more resources and technological capabilities to compete with larger enterprises. Moreover, the rapid pace of technological advancement, while offering growth opportunities, also presents complexities in adoption and integration. Cultural, regulatory, and institutional differences further compound these challenges, hindering entrepreneurial success and regional development. Real-World Tools and Scenarios for Entrepreneurship Exploration offers a comprehensive solution to the complexity entrepreneurs and small businesses face. The book equips readers with the latest trends and insights into entrepreneurial practices worldwide by presenting real-world scenarios. Through comparative analyses, it provides a deep understanding of the institutional frameworks impacting entrepreneurship and offers strategies for overcoming technological burdens. The book also delves into the psychology of successful entrepreneurs, fostering an entrepreneurial mindset crucial for navigating challenges and seizing opportunities. This book stands out for its emphasis on practicality and relevance. It engages readers with innovative approaches, including using simulations to simulate real-world entrepreneurial scenarios. Addressing topics such as social entrepreneurship, government policies, and sustainable practices offers a holistic view of entrepreneurship in diverse contexts. Whether you're a teacher, student, or practitioner, Real-World Tools and Scenarios for Entrepreneurship Exploration is a valuable resource for understanding, practicing, and promoting entrepreneurial success in today's complex world.

Full Product Details

9798369331002

Table of Contents

Reviews

Author Information

Andreas Masouras teaches at the University of Neapolis in Pafos. He is expertise in Marketing Management and Qualitative Social Research. Dr. Masouras is a graduate of the Doctor Management program from Monarch Business School and PhD candidate in Institutional Economics at the University of Peloponnese. Dr. Masouras also holds an MPhil in Media from the University of Brighton, a BA degree in Communication and Mass Media from the National Kapodistrian University of Athens, LLB from Neapolis University and a M.Sc. in Globalization, Media and Culture from the University of Glamorgan in Wales (South Wales University) as well as a Postgraduate Diploma in Management Studies (with specialization in media) from the National Awarding Body of the United Kingdom. Opposite of media studies, Dr. Masouras holds a postgraduate certificate in university education from the University of Brighton. He is a founding member and Head of the Research Institute of Applied Communication in Cyprus. Andreas has been a Visiting Research Fellow at Antwerp University in Belgium, at the Central European University in Hungary and at Fordham University, NY. Sofia Anastasiadou is a Professor of Statistics and Research Methodology at the University of Western Macedonia (UOWM). Her teaching focuses in the field of cognitive Research Methodology (Quantitative and Qualitative), Educational Research and Statistical Data Analysis, Big Data. She has written three books on Statistics and Research Methodology and has published over 280 articles in International and Greek Journals as well as in International and Greek Conferences. She has participated in scientific dialogues/round tables in more than 200 lectures at International and Greek Conferences. She has organized and co-organized Greek and International Scientific Conferences. She is also a Member of a number of Scientific Committees of International Conferences and is an Associate Editor in a number of International Journals.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available