Overview

Healthcare is still broken in our country. There are lots of opportunities to fix healthcare, and one of those opportunities is for providers to develop and implement a sound revenue management strategy. If healthcare was already accessible, affordable, frictionless, and simple, there would be no need for this book. Every provider wants to deliver exceptional patient outcomes while also keeping their business sustainable, but hospitals and health systems are facing many headwinds and struggling with how to maximize revenue in a cost-effective way. It's time to rethink revenue cycle management (RCM) and give healthcare leaders the innovation needed to ensure financial health and enable confident decision-making through greater accuracy, data access and predictive insights. Imagine the power of a platform, providing elegant insights and analytics from all the different areas of revenue management (RM) versus siloed information coming from multiple sources, multiple vendors, and with multiple different priorities. Hospitals and health systems need to stop thinking about RCM and instead focus on a new approach: rethinking RM to break the cycle of inefficiency.

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Reviews

"""In healthcare, there is a lot of information and a lot of ideas, but it's rare to take those same ideas and information and then turn them into actionable and meaningful outcomes. Jonathan Wiik not only understands this at a level that brings immediate value, but also helps to drive sustainable changes to organizations. Within healthcare, there are a lot of folks that talk the talk, but it's rare to find those that can also walk the walk in a truly meaningful and impactful way. Wiik does both to a level that is not only refreshing but instills confidence as you work with him. Healthcare needs more Jonathan Wiik's in it."" --Miguel ""Mike"" Vigo IV, Chief Revenue Cycle Officer, UC San Diego Health ""Healthcare has been on an unsustainable trajectory for a very long time. This book is a call to action. Wiik not only challenges healthcare leaders to solve the problems facing our industry, but he also provides a foundational education for disruption. Weaving together research, anecdotes and humor, Jonathan explains the state of healthcare funding in a way that's inspiring and engaging. This is a must-read for healthcare leaders."" --Adrienne Moore, DrPH, FACHE, CSPR, CSAF, SVP Finance, Banner Health"

Author Information

Jonathan Wiik has almost 30 years of healthcare experience in acute care, health IT and insurance settings. He started his career as a hospital transporter and served in clinical operations, patient access, billing, case management and many other roles at a large not-for-profit acute care hospital and prominent commercial payer before serving as Chief Revenue Officer. In his current role as Vice President of Health Insights at FinThrive, he is responsible for leading healthcare data insights and research. Wiik works closely with the market and hospitals on industry best practices for revenue management. He is considered an expert in the industry for healthcare finance, legislation, revenue management and strategic transformation. Wiik is an active advocate of legislative changes that evolve the healthcare industry. He's the author of Healthcare Revolution: The Patient Is the New Payer, and Revenue Evolution: Helping Providers Get Paid in An Era of Uncertainty, which was released in early 2020. He frequently speaks as a thought leader at state and national events. Wiik is the past President of Colorado HFMA, and now serves as a HFMA regional executive for region 10. Jonathan is also a member of the American College of Healthcare Executives (ACHE), and previously served as a board member for the Colorado Association of Healthcare Executives (CAHE). He holds a bachelor's degree in sports medicine and holds two master's degrees in healthcare administration and business. He enjoys spending time outdoors with his family in Colorado with his wife and two very energetic red headed sons. He's also a certified whitewater rafting guide instructor and an avid traveler, and has had a six month stay in Antarctica and a visit to the South Pole.

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