Overview

With brand new material exclusive to this Updated American Edition, here--in his own words--is the story of the newest member of the Ultimate Fighting Championship Hall of Fame, Britain's own Rocky Balboa, Michael Bisping. Featuring an entirely new chapter for US readers, the story of his induction into the UFC Hall of Fame, fresh insights about his fighting career, never-before-told stories about his film and TV career, and a harrowing account of his fighting off attempted kidnappers while filming in South Africa, Quitters Never Win tells the incredible story of how he went from rough and humble beginnings and then on to a legendary mixed martial arts career capped by winning the Middleweight Championship in one of the greatest upsets in UFC history. Loaded with the humor and brutal honesty that first won him a following on the television show Ultimate Fighter 3, Bisping recounts his record setting thirteen-year fight career battling the likes of Anderson Silva, Georges St-Pierre, and Dan Henderson. The most engaging UFC color analyst in recent memory, and a budding film and television star, Bisping tells his story in a way that only he knows how.

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Jonathan Cowley, an Earphones Award-winning narrator, is a British actor hailing from Eastbourne, East Sussex, but he currently calls Los Angeles home. He has narrated many audiobooks and can also be heard on both sides of the Atlantic narrating film trailers and documentaries. He is also an active television and film actor who has appeared in Grey's Anatomy, Veep, and WestWorld. Michael Bisping is a UFC Hall of Famer, former UFC middleweight champion of the world, an actor, television presenter, and podcaster. During his thirteen-year career as a professional mixed martial artist, his attacking style and quick-witted personality made him one of the UFC's biggest stars. He headlined fourteen UFC events across the world and battled a who's who of his era. In June 2016, aged thirty-seven, Bisping achieved his childhood dream by becoming the UFC Champion. He was inducted into the UFC Hall of Fame upon his retirement and now serves as an influential color commentator and ESPN analyst. Away from the Octagon Bisping is an actor, television presenter and the cohost of the popular Believe You Me podcast. British by birth, he now lives in California with his wife and three children.

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