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OverviewStep-by-step advice for constructing a qualitative project from beginning to end, covering both foundational theory and real-world application Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact guides you through sequential stages of a qualitative research project, from project design and data collection to analysis, interpretation, and presentation. Drawing on her background in qualitative research methods and human communication, Sarah J. Tracy shares personal and backstage stories while showing you how to code data, craft meaningful claims, develop theoretical explanations, and communicate research that impacts key stakeholders. Employing a practical, problem-based contextual approach, the third edition of Qualitative Research Methods incorporates developments in textual, media, visual, arts-based, and digital analysis. New coverage includes social media data-scraping techniques, AI and ChatGPT, fieldwork and interviewing, digital ethnography, working with neurodivergent populations, adopting digital and traditional archival approaches, and much more. This edition includes a wealth of new examples, case studies, discussion questions, full-color visuals, and hands-on “Project Building Blocks” activities you can use at any stage of your qualitative research project. Supported by a companion website containing extensive teaching and learning tools, Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact is an indispensable resource for undergraduates, graduate students, and faculty across multiple disciplines, as well as researchers, ethnographers, and user experience professionals looking to hone their methodological practice. Full Product DetailsAuthor: Sarah J. Tracy (Arizona State University, USA)Publisher: John Wiley and Sons Ltd Imprint: Wiley-Blackwell Edition: 3rd edition Dimensions: Width: 17.50cm , Height: 3.10cm , Length: 25.20cm Weight: 0.953kg ISBN: 9781119988656ISBN 10: 1119988659 Pages: 480 Publication Date: 23 September 2024 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Out of stock  The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available. Table of ContentsDetailed Contents viii Preface: Is this book for me? xvii About the Companion Website xxv 1 The impact and power of qualitative methods 1 2 Entering the conversation of qualitative research 27 3 Paradigmatic reflections and qualitative research genres 54 4 Research design, sampling, research proposals, ethics, and IRB 83 5 Negotiating access and exploring the scene 114 6 Field roles, fieldnotes, and field focus 141 7 Interview planning and design: Structuring, wording, and questioning 169 8 Interview practice: Embodied, mediated, and focus- group approaches 196 9 Phronetic iterative qualitative data analysis (PIQDA) 224 10 Advanced data analysis: The art and magic of interpretation 256 11 A big tent model of qualitative quality: Creating a credible, ethical, significant study 285 12 Theorizing and writing: Explaining, synthesizing, and crafting a tale 313 13 Drafting, polishing, and publishing 343 14 Qualitative methodology matters: Exiting and communicating impact 369 Appendix A Fieldnote 394 Appendix B Focus group guide 396 Appendix C Interview/focus group excerpts with different levels of transcription detail 400 References 404 Index 431ReviewsAuthor InformationSARAH J. TRACY is Professor and School Director of The Hugh Downs School of Human Communication at Arizona State University. She developed the “Big Tent” model for high-quality qualitative research and has published more than 100 scholarly monographs, in publications such as Communication Monographs, Management Communication Quarterly, and Communication Theory. Tab Content 6Author Website:Countries AvailableAll regions |
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