Overview

This open access book examines how creating a national brand assisted Qatar in absorbing the shock and awe following the outburst of the crisis with Saudi Arabia, Bahrain, Egypt, and the United Arab Emirates in May 2017. The authors discuss the country's diplomatic performance, which was characterized by five main factors that helped Qatar to deal with the crisis successfully. These factors include the failure of the element of surprise, years of building Qatar’s national brand, Qatar's arsenal of soft power, international alliances, and the opponents’ quandary.  This book further scrutinizes Qatar’s role in the region and all questions related to this role through the lenses of its nation brand. The book provides explanations for the success of Qatar in absorbing the “shock and awe” in the early stage of the last Gulf crisis, presenting various arguments on how establishing a nation brand helped Qatar to deal with the crisis successfully.  The book follows an original approach that views the Qatari case from a scientific perspective, investigating the art of nation branding. It will appeal to students, researchers, and scholars of international relations, psychology, political science, and journalism, as well as policy-makers interested in a better understanding of soft power, nation branding, Middle East studies, and diplomacy.

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9783031246531

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​Nawaf Al-Tamimi is an assistant professor of journalism at the Doha Institute for Graduate Studies. Al-Tamimi holds a PhD from the University of West London (United Kingdom). With over 25 years of experience in Journalism & Corporate Communications, he has worked with numerous leading media outlets and international corporates, including Asharq Alawsat Pan-Arab newspaper in London, Arab Radio and TV Network in Saudi Arabia, and Alaraby Aljadeed daily newspaper in London. During his work, he has covered many events around the world, as well as participated in many TV debates related to Middle East and North Africa (MENA) affairs. Azzam Amin is an assistant professor in psychology at the School of Psychology and Social Work at the Doha Institute for Graduate Studies (Qatar). He holds a PhD in cross-cultural and social psychology from the Université Lumière, Lyon 2 (France). He also served as an associate professor (maître de conférences) at the Faculty of Social and Human Sciences, Department of Psychology at the Catholic University of Lyon (France). Amin has been a member of the Social Psychology Research Group of the University of Lyon II for eight years (2008-2016). Since 2001, he has been a member of the International Association for Intercultural Research, based in Geneva, Switzerland (L'Association Internationale pour la Recherche Inter-Culturelle), and was a member of the Association of Scientific Bureau during the periods (2005-2007) and (2010-2012). He has published numerous articles and research on identity and belonging, intolerance and sectarianism, culture, social integration, and cross-cultural psychology in Arab and international journals, including in Qatar, Switzerland, Belgium, France, and Canada, among others. Amin further is a member of the editorial committee of the Hermon Center for Contemporary Studies. He was awarded the Arab Prize for Social and Human Sciences for research published in Arab and foreign journals for the academic year 2016/2017, presented by the Arab Center for Research and Policy Studies. Nourollah Zarrinabadi is a researcher at the Doha Institute for Graduate Studies (Qatar). His research includes research on education and political psychology. He has published more than 40 ISI articles and three books with Springer and Palgrave Macmillan. 

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