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OverviewOriginally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, practised by all managers, all the time. Public Relations for Management Success defines public relations and examines particular techniques, including media relations and areas of concern such as government/parliamentary liaison and issues such as conservation and pollution. It discusses how public relations activities should be planned, staffed, financed and assessed, putting forward principles illustrated by worldwide case studies and examples. Full Product DetailsAuthor: Frank JefkinsPublisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.270kg ISBN: 9781138571662ISBN 10: 1138571660 Pages: 148 Publication Date: 29 October 2019 Audience: College/higher education , Professional and scholarly , Postgraduate, Research & Scholarly , Undergraduate Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationFrank Jefkins Tab Content 6Author Website:Countries AvailableAll regions |
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