Overview

Profits from Paradise: Start and Grow a Successful Business in a Tourism Economy provides readers with the tools to go from idea to implementation. Written for the new entrepreneur, the book focuses on helping readers to master an entrepreneurial mindset by overcoming their limiting beliefs. Readers will learn how to identify and eliminate their cultural biases, how to discover the ideal business to start, how to price for profitability, and how to start service-based and digital businesses that require minimal initial investments. For readers in island economies, the book offers advice on leveraging the sun, sand, sea and culture to create viable businesses. Whether you want a side hustle, or to transition from a job into entrepreneurship, this book will help you to use the skills and assets you have to create the life that you want.

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9780578737157

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Blanche Greaux has worked with individual entrepreneurs and companies in an advisory capacity since 2013. She has a Master's Degree in Hospitality and Tourism Management from the University of Central Florida in Orlando, Florida. She previously worked in public relations and owned a marketing communications agency in the British Virgin Islands. Blanche is also a licensed Florida real estate agent.

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