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OverviewMaybe you're a great programmer or IT professional, but marketing isn't your thing. Or perhaps you're a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors. The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together. This book aims to educate both sides in that regard. Full Product DetailsAuthor: Cristian Darie , Jaimie SirovichPublisher: John Wiley & Sons Inc Imprint: Wrox Press Dimensions: Width: 18.70cm , Height: 2.10cm , Length: 23.20cm Weight: 0.568kg ISBN: 9780470100929ISBN 10: 0470100923 Pages: 384 Publication Date: 16 April 2007 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Out of Stock Indefinitely Availability: In Print  Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock. Table of ContentsReviewsAuthor InformationJaimie Sirovich is a search engine marketing consultant. He works with his clients to build them powerful online presences. Officially Jaimie is a computer programmer, but he claims to enjoy marketing much more. He graduated from Stevens Institute of Technology with a BS in Computer Science. He worked under Barry Schwartz at RustyBrick, Inc., as lead programmer on e-commerce projects until 2005. At present, Jaimie consults for several organizations and administrates the popular search engine marketing blog, SEOEgghead.com. Cristian Darie is a software engineer with experience in a wide range of modern technologies, and the author of numerous books and tutorials on AJAX, ASP.NET, PHP, SQL, and related areas. Cristian currently lives in Bucharest, Romania, studying distributed application architectures for his PhD. He's getting involved with various commercial and research projects, and when not planning to buy Google, he enjoys his bit of social life. If you want to say Hi, you can reach Cristian through his personal web site at http://www.cristiandarie.ro. Tab Content 6Author Website:Countries AvailableAll regions |
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