Overview

Looking to bring your product idea to market? Product Entrepreneur will teach you everything you need to know to get that idea out of your head and into the hands of paying customers. Successful product entrepreneur Chris Clearman compiles years of hard-won knowledge and experience in this practical guide to launch and grow your product business. This book covers the entire process from vetting your ideas to perfecting your pitch to retail buyers, and everything in between. Topics covered include: Vetting ideas and picking out the winners through market research Designing your product and brand to sell Registering and operating a product-based business Financing your product business Prototyping, product development, sourcing, and manufacturing; how to make it happen The logistics of moving product around the world Building your ecommerce website Marketing and digital advertising to drive sales Getting your product on store shelves Specific resources, recommendations, and services to build and grow your business And so much more If you're just looking for an entertaining read, this book probably isn't for you. Packed with useful information and nitty-gritty details you can't find elsewhere, this book is solely focused on helping the aspiring product entrepreneur make their dream a reality. Product Entrepreneur offers a step-by-step guide to take your product idea from a simple napkin sketch through your first $1 million in sales. The recipe is here - just add work ethic.

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