Overview

A unicorn founder gives step-by-step advice on everything from finding product-market fit to managing investors In Problem Hunting: The Tech Startup Textbook, Brian Long offers a tactical approach to building a tech company based on his experience growing a multi-billion dollar software business and selling another business to Twitter for nine figures. This is a daily playbook that any budding entrepreneur will return to over and over again as a reference when building their business. Problem Hunting is broken down into chapters giving simple, step-by-step advice for each stage and functional department needed to run a startup tech company: finding and testing product market fit; creating and refining your product; selling and marketing your new solution; hiring your team and building your culture; mobilizing financial, legal, and compliance functions; and pitching investors and securing funding. Built upon learning and anecdotes from a unicorn founder, Problem Hunting has everything prospective entrepreneurs and leaders need to start their business.

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Brian Long is cofounder and chairman of Attentive, a six-year-old tech startup with 1,000+ employees, $850M+ in capital raised from the best investors in the world, and hundreds of millions of dollars in annual sales serving 5,000+ customers. Attentive has been named to the Top 10 in the Forbes Cloud 100, and #3 on the Deloitte Fast 500. Prior to Attentive, Brian was CEO and cofounder of TapCommerce, which he sold to Twitter in 2014 for over $100M. Brian is a graduate of the University of Pennsylvania and loves soft pretzels. Stephen Bowlby, a lifelong performer and filmmaker, loves bringing ideas to life in ways that entertain, inviting both action and reflection. With a career in writing, directing, and film editing, he infuses his narration with a strong sense of story.

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