Free Delivery Over $100
|
|
|||
|
||||
OverviewPrinciples of Pharmaceutical Marketing, Third Edition offers the perspectives of both those who teach and those who practice pharmaceutical marketing. This reflects the need for and the effort to provide the most relevant “real world” approach to this complex and fascinating field. This text is designed for undergraduate students in pharmacy whose background in marketing is limited, those actually involved in pharmaceutical marketing, and anyone desiring an introduction to the intricacies involved in the marketing of pharmaceutical products. Full Product DetailsAuthor: Mickey C. Smith Ph.D.Publisher: Taylor & Francis Inc Imprint: Routledge Edition: 3rd edition Weight: 1.170kg ISBN: 9780866569354ISBN 10: 0866569359 Pages: 544 Publication Date: 05 December 1988 Audience: College/higher education , General/trade , Tertiary & Higher Education , General Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationMickey C. Smith Ph.D. Tab Content 6Author Website:Countries AvailableAll regions |
||||
