Overview

Perfecting your pricing is fundamental to the success of your business. It affects how your customers perceive you, it can make or break a sale, and it’s the most powerful key to profitable and sustainable growth. But how do you know your pricing is right? How do you approach making this most crucial of decisions with confidence and clarity? In Pricing for Success, leading pricing expert Mark Peacock takes a fresh look at the power and psychology of pricing and walks you clearly through seven essential steps that will improve your pricing, delight your customers, and create a more profitable business. Through an illuminating and informative blend of straightforward examples, templates and real-life case-studies, presented alongside over fifty expert pricing tips, tools and tactics, you’ll discover: Why pricing is your biggest lever for profitable growth. The persuasive pricing techniques that have the biggest impact. How customer-driven approaches make it easier to boost your bottom line. The surprising truth about premium pricing and how it’s easier to sell. How to cleverly structure your offer so you can optimise your prices. How to avoid common pricing pitfalls and lose your fear of losing business. The time you spend on getting this right is the best investment you’ll make in your business. So, stop leaving money on the table, start taking control of your pricing and create a powerful new approach to pricing that will unlock higher profits and provide sustainable business growth.

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9781912300723

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Reviews

"""A must-read and accessible guide for any business concerned with delivering profitable growth."" Nathan King, CEO, AddVantage Strategy ""Relevant and practical! Packed with advice on why price matters and the importance of getting it right."" David Pritchard, Managing Director, Sandler London East ""Excellent! Makes a difficult subject simple and explains the true power of pricing."" Roy Newey, Chairman, CEO and Author of Ready, Set, Grow – Make More Money and Keep It"

Author Information

Mark Peacock is an expert pricing consultant, speaker, and coach. Following a 25-year career in corporate life with brands such as DHL and The AA, he set up his own pricing consultancy in 2017 to help small and medium sized businesses solve their pricing problems. He typically helps his clients achieve a c.20% increase in net profits because of improved pricing solutions. Mark is also a member of the Chartered Institute of Marketing, the European Mentoring & Coaching Council, and the Institute of Directors.

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