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9783110998337

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I strongly recommend this book to management teams who want to actively make good decisions regarding pricing strategies. The book is just as good for beginners as for those who have been in the game for a while and need a refresher and good reflections, as a basis for good decision-making. Perfect professional top-up for making the right decisions regarding price and price strategies. Excellent book that is recommended. Carina Mosaeus Moan, Sales manager E-commerce and logistics Bring - Posten Norge This book in pricing is written by Silkoset, who is a professor of marketing at BI Norwegian Business School in Oslo. Although the book includes new and important business research on pricing, Silkoset has developed an easy-to-read book filled with examples and practical steps on how to work with pricing decisions. If you work with marketing or product development without having a structured relationship with pricing, it is a very good introduction to get started with the subject. Overall, this is a very good book for those who want to start navigating the subject of pricing. Bjorn-Ove Gronseth, Head of department, associate professor, University of Southern Norway This book gives insight into various aspects of how to determine a product's price. It shows you how to set the right price, so you don't miss out on potential revenue. It is a must read for people and companies who have to determine the price of their products. Marius Jorken, CEO LettBrett Pricing is a welcome book in an important area of which most business managers have no clear knowledge or strategy. Most fall victim to competitors' price levels and/or the finance director's cost-plus calculation. Pricing is both an academic approach to pricing and at the same time very practical with clear step-by-step descriptions for implementation. Recommended! Fredd Causevic, CEO Anfreca AS

I strongly recommend this book to management teams who want to actively make good decisions regarding pricing strategies. The book is just as good for beginners as for those who have been in the game for a while and need a refresher and good reflections, as a basis for good decision-making. Perfect professional top-up for making the right decisions regarding price and price strategies. Excellent book that is recommended. Carina Mosaeus Moan, Sales manager E-commerce and logistics Bring - Posten Norge This book in pricing is written by Silkoset, who is a professor of marketing at BI Norwegian Business School in Oslo. Although the book includes new and important business research on pricing, Silkoset has developed an easy-to-read book filled with examples and practical steps on how to work with pricing decisions. If you work with marketing or product development without having a structured relationship with pricing, it is a very good introduction to get started with the subject. Overall, this is a very good book for those who want to start navigating the subject of pricing. Bjorn-Ove Gronseth, Head of department, associate professor, University of Southern Norway This book gives insight into various aspects of how to determine a product's price. It shows you how to set the right price, so you don't miss out on potential revenue. It is a must read for people and companies who have to determine the price of their products. Marius Jorken, CEO LettBrett Pricing is a welcome book in an important area of which most business managers have no clear knowledge or strategy. Most fall victim to competitors' price levels and/or the finance director's cost-plus calculation. Pricing is both an academic approach to pricing and at the same time very practical with clear step-by-step descriptions for implementation. Recommended! Fredd Causevic, CEO Anfreca AS

I strongly recommend this book to management teams who want to actively make good decisions regarding pricing strategies. The book is just as good for beginners as for those who have been in the game for a while and need a refresher and good reflections, as a basis for good decision-making. Perfect professional top-up for making the right decisions regarding price and price strategies. Excellent book that is recommended. Carina Mosaeus Moan, Sales manager E-commerce and logistics Bring - Posten Norge This book in pricing is written by Silkoset, who is a professor of marketing at BI Norwegian Business School in Oslo. Although the book includes new and important business research on pricing, Silkoset has developed an easy-to-read book filled with examples and practical steps on how to work with pricing decisions. If you work with marketing or product development without having a structured relationship with pricing, it is a very good introduction to get started with the subject. Overall, this is a very good book for those who want to start navigating the subject of pricing. Bjorn-Ove Gronseth, Head of department, associate professor, University of Southern Norway This book gives insight into various aspects of how to determine a product's price. It shows you how to set the right price, so you don't miss out on potential revenue. It is a must read for people and companies who have to determine the price of their products. Marius Jorken, CEO LettBrett Pricing is a welcome book in an important area of which most business managers have no clear knowledge or strategy. Most fall victim to competitors' price levels and/or the finance director's cost-plus calculation.Pricing is both an academic approach to pricing and at the same time very practical with clear step-by-step descriptions for implementation.Recommended! Fredd Causevic, CEO Anfreca AS

Author Information

Ragnhild Silkoset received a doctoral degree in marketing strategy from BI Norwegian Business School in Oslo. She holds a tenured professor position at BI Norwegian Business School and an adjunct professor position at UiT The Arctic University of Norway, Tromsø. She has written a well-received textbook on research methodology used by thousands of students. Her research focuses on pricing strategy, business-to-business marketing, market-oriented management, and value creation through blockchain technology. Her research has been published in reputable international journals such as Journal of Business Venturing, Business-to-Business Marketing, Journal of Business Ethics, International Journal of Bank Marketing, International Business Review, and European Journal of Marketing. Ragnhild Silkoset is a well-known expert in pricing in her home country and is frequently used as an expert witness in court, and as a pricing expert in national broadcast media. Finally, she is the founder and CEO of the consultancy company Pricing Decisions (see prisbeslutninger.no).

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