Overview

In an era of empty words, technology gimmicks and high cost advertising campaigns, reliable real estate sales advice is hard to find. This groundbreaking, tell-it-like-it-is, book, written by the Australian pioneers of the 'all-inclusive', Staging, Styling and Selling real estate sales model, is an expose' of the most reliable way to understand 'what your home is truly worth' and how to find that outlier buyer who is willing to pay more! This book, along with its counterpart 'Negotiation Truths', is a genuine 'must-read' for any homeowner interested in reducing the inherent risks involved in selling their home. The methodology outlined in this book has been tried and tested in more than 60 different suburbs, with more than $100 million worth of property sales and on every type of home over a 5 year period. As an Australian ambassador of seller-focussed real estate 'value-innovation', and the only Australian real estate agency to win not 1 but 4 consecutive Housing Industry of Australia (HIA) Property Styling awards (2016, 2017, 2018 and 2019), the system outlined in Price Truths (and Negotiation Truths) is a serious antidote to the 'sales-volume at any cost' approach that dominates the real estate industry.

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9781648719752

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Anne-Maree Russell B.Sc., Grad Dip Nut and Diet, Licensed Real Estate Agent Anne-Maree Russell is Australia's leading authority in presentation-centric real estate sales. As the Principal and co-founder of Cape Cod Residential, Brisbane's only, all-inclusive, Staging, Styling and Selling agency, she has pioneered one of Australia's most effective residential property sales strategies against the backdrop of new age real estate gimmicks and traditional agency competition. Anne-Maree is the only Australian real estate agent to win not one, but four, prestigious HIA Property Styling awards for an amazing four years in a row (2016, 2017, 2018 and 2019) along with multiple consecutive Houzz.com design and service awards across 2015, 2016, 2017, 2018 and 2019 confirming Anne-Maree's position as one of Australia's pre-eminent real estate innovators. She is also the founder of The Australian Real eStagents(R) Network, was one of just four finalists for the Gold AREA Award for 'Most Influential Woman In Property' at the 2019 National REA Excellence Awards, and is the inspiration for other forward thinking agencies around Australia to adopt the value-driven approach of integrated Staging, Styling and Selling. Formerly a Paediatric Dietitian and professional social media influencer, Anne-Maree is definitely not your typical real estate agent, adopting 'value' over 'volume' to ensure constant demand for her agency's services. It is easy to see why the Cape Cod Residential mission statement reads 'Uncompromising value, unprecedented service'. Luke Russell B.Sc., Dip C.D., Dip F.P, Cert IV Finance, Licensed Real Estate Agent Luke is the co-founder and general manager of Cape Cod Residential and has over 20 years experience in real estate and financial services. He is a qualified financial planner, finance broker, financial modeling software developer, published author ($Million Dollar Nest Egg & Negotiation Truths) and fully licensed real estate agent. Luke holds qualifications in science, company directing, financial planning, finance broking and real estate and has appeared on major Australian television news broadcasts to provide expert financial commentary. As a recognized innovator in the financial services industry, Luke's technical expertise is ever present in the highly refined Cape Cod Residential 'presentation and control' sales process. Luke has an insatiable focus on evidenced-based real estate outcomes to ensure that every seller only pays for products and/or services that are 'necessary', not just 'nice'. For Luke, it's all about low cost, high impact, predictable outcomes, using highly reliable strategies that simply work!

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