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9781665213028

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Knox lays out brilliant-but-simple strategies for how large companies can meet their industries' inevitable disruption head on. -- Pete Blackshaw, global head of digital & social media, Nestle Major companies seeking a pilot to help guide them through the new turbulence will find this book of immeasurable value. -- Sir Martin Sorrell, CEO, WPP Others have written the book on theory, Dave applies over a decade of real-world experiences and stories that truly bring the concepts to life. -- Tim Kopp, partner at Hyde Park Venture Partners and former CMO of Exact Target

Author Information

Dave Knox is Chief Marketing Officer for Rockfish, a WPP-owned Digital Innovation Partner. Prior to Rockfish, Knox was a seven-year veteran of Procter & Gamble, where he was instrumental in the digital turnaround that led to P&G being named to AdAge's Digital A-List. Dave was named to the iMedia 25 Class of Digital Innovators, by Cincinnati Business Courier as the CMO of the Year in the inaugural C-Suite Awards, and by AdAge as a 40 Under 40 in 2015. Dave speaks frequently on innovation and digital marketing, including appearances at Mashable Connect, SXSW, iMedia Summit, TEDxCincy, and the Web 2.0 Summit. Dave is active in the entrepreneurial community, serving as a Board Observer/Advisor to multiple venture-backed companies. He is the cofounder of The Brandery-one of the top ten startup accelerators in the country. Dave is also a Managing Partner in the seed fund Vine St Ventures, and an advisor to Bullpen Capital, Glasswing Ventures, and Hyde Park Venture Partners. He serves on the Board of Directors for the Cincinnati Mercantile Library, Bow Tie Foundation, and the VCU Brandcenter in Richmond, Virginia. Kyle Tait is a professionally trained voice actor and sports broadcaster based in Atlanta, Georgia. He's done voice work for TV and radio ads around the world, corporate training videos, whiteboard and explainer videos, documentaries, audiobooks, and more. He's narrated more than twenty titles on Audible and iTunes, across genres spanning from sports history to crime thrillers to self-help. In addition to his voice work, Tait is an established sports broadcaster, calling baseball, basketball, and football on ESPN3, as well as serving as a studio host on multiple national college networks with IMG College.

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