Overview

PR Related describes in full detail how to successfully start and build a public relations firm. This one-of-a-kind book is bursting with creative tips, instructions, theories and guidance, all to help you steer your firm toward success. It demonstrates how to properly start, market, and promote your firm so that it can attract, win, and secure the right clientele. You will learn how to manage a new or existing firm so that it is productive and profitable and has a strong future.

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9781499766394

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Anje Collins serves as the Executive Agency Director of her own firms, The Luxe PR Group, The Agenda Group, and The Art of Luxury. With over 25 years of experience in the media relations and event production industry, Anje is well versed in developing and executing broad reaching public relations campaigns in a variety of industries. From managing accounts in the luxury, fashion, music, sports, hospitality, and consumer and lifestyle practices, Mrs. Collins has done it all. In addition to her role as Executive Agency Director at her firms, Anje has also co-founded the organization Women In PR, a movement that encourages and empowers women in the public relations industry by hosting events, seminars, workshops, and conferences throughout the Unisted States. Anje's proven track record of placing her clients in the top tier media outlets coupled with her expertise at creating feature and business stories, a along with her ability of fostering real relationships between her clients and the media showcases her diverse talents and lays the foundation for her continued success.

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