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For over 25 years, Srimoyi Bhattacharya has been helping brands and entrepreneurs communicate their best selves to the world. She started her career at Herald Communications in Paris, a pan-European PR agency that specialised in the technology sector. Seven years later, Srimoyi moved to New York to work as Director of Communications for the Chatwals, heading their publicity and communications in New York. Building her career in hotbed cities such as Paris and New York gave Srimoyi the incredible opportunity to work alongside the best in the business and the top names in every industry. Srimoyi founded Peepul, her own public relations company, in April 2006, building bridges between the NRI community and Indian brands. She moved to Mumbai in 2008, bringing Peepul with her with the focused goal of building Indian brands and enabling them to shine internationally. More than a decade later, Peepul Brand Relations is one of India's top boutique PR firms in the fashion, luxury and lifestyle space. The agency has offices in Mumbai, Delhi and Bangalore and Srimoyi heads a team of forty, with four managing partners. The firm's clients include Hidesign, H&M, De Beers, Kama Ayurveda, Swarovski, Good Earth, Raw Mango, DLF Emporio, The Chanakya and Sothebys.

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