Overview

Pharmaceutical Care in Digital Revolution demonstrates how blending human and digital pharmaceutical care can establish optimal Apothecary Intelligence (AI). Organized into four parts, it examines digital health advances that will synergize the pharmaceutical care process and prepares stakeholders for a dynamic future, fueled with innovation. Beginning with the global picture on health care systems, patients’ expectations, and current pharmaceutical care practices, the book covers details of relevant digital technologies as well as compliance, ethical, educational, and cultural aspects to take successful steps towards digital pharmaceutical care. The text includes links to lectures and technology facts, tutorials on how to implement advances in your own working environment, and examples of stakeholders who are successful in building synergy between digital and pharma. Pharmaceutical Care in Digital Revolution is a practical resource to equip pharmaceutical care stakeholders, such as pharmacists, physicians, pharmacy technicians, and students as well as those in surrounding ecosystems like payers or regulators. It is a crucial reference to understand how technological innovation is changing the paradigm in which we provide current and future pharmaceutical care and how to keep it accessible, affordable, and sustainable.

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9780128176382

Table of Contents

Reviews

With a doubling healthcare demand and a fixed or even declining budget, we'll never be able to cope with the burden of work we're facing. Migrating routines with help of technology, assisting patients to collect more data themselves and shifting from treatment to prevention we might be able to stop this cost epidemic. Coming from the age of scaling efficiency we are now stepping into the era of scaling opportunities and learning. Working towards a new paradigm in pharmacy this book guides, teases, informs and teaches about the segway into circular pharmaceutical care. Lucien Engelen - Global Strategist Digital Health, Deloitte Center for the Edge, Amsterdam - Netherlands Pharmacists are having and will be having an important role to drive digital innovation for the benefit of patients as well as the society. There is a lot of demand for clarity, support and education about digital impact in healthcare from patients, caregivers and many more. This is a big challenge, but a great opportunity at the same time. This book will help pharmacists and interacting professions to very well prepare for this new responsibility. It is an excellent source for getting closest to new digital trends and their expected impact on the way pharmacists will interact with people and society. The book is energizing to support and leverage the digital evolution. A great starting point for every pharmacist to creatively think about their role in a digitalizing future. Herbert Altmann - Region Europe Head Digital Innovation - Novartis Basel - Switzerland This book is essential for all pharmacists who want to lead in the digital revolution. The pharmacy profession has always evolved. Changes are now faster, broader and deeper than ever. Thanks to technology, the patient is even more in the center of health systems, receiving better, more efficient and more convenient care in their day to day regular routine. Thus, future skills required for pharmacists will be different from today. Pharmacists are professionals that are expected to keep the ethical balance between technology and humanity. Being informed by an increasing number of digital data, they drive patient outcomes by optimal human pharmaceutical care. This book not only prepares for the day after tomorrow but also greatly inspires by the examples given. Jaime Antonio Acosta Gomez - Community Pharmacist & immediate past ExCO Member CPS of FIP (International Pharmacy Association) - Spain

"""This is an impressive book, to which 6 authors contribute. The editor has written many chapters and shared valuable thoughts. She obviously is a very experienced digital innovator in the world of pharmaceutics and pharmacy, with a lot of knowledge and insight."" --International Journal of Clinical Pharmacy ""Pharmaceutical Care in Digital Revolution is a must-read for pharmacists practicing in hospitals or community pharmacies, students, and health researchers active in the field of (clinical) pharmacy who are interested in the use of technology to advance our field.""--European Society of Clinical Pharmacy ""With a doubling healthcare demand and a fixed or even declining budget, we’ll never be able to cope with the burden of work we’re facing. Migrating routines with help of technology, assisting patients to collect more data themselves and shifting from treatment to prevention we might be able to stop this cost epidemic. Coming from the age of scaling efficiency we are now stepping into the era of scaling opportunities and learning. Working towards a new paradigm in pharmacy this book guides, teases, informs and teaches about the segway into circular pharmaceutical care."" --Lucien Engelen, Global Strategist Digital Health, Deloitte Center for the Edge, Amsterdam - Netherlands ""Pharmacists are having and will be having an important role to drive digital innovation for the benefit of patients as well as the society. There is a lot of demand for clarity, support and education about digital impact in healthcare from patients, caregivers and many more. This is a big challenge, but a great opportunity at the same time. This book will help pharmacists and interacting professions to very well prepare for this new responsibility. It is an excellent source for getting closest to new digital trends and their expected impact on the way pharmacists will interact with people and society. The book is energizing to support and leverage the digital evolution. A great starting point for every pharmacist to creatively think about their role in a digitalizing future."" --Herbert Altmann, Region Europe Head Digital Innovation - Novartis Basel - Switzerland ""This book is essential for all pharmacists who want to lead in the digital revolution. The pharmacy profession has always evolved. Changes are now faster, broader and deeper than ever. Thanks to technology, the patient is even more in the center of health systems, receiving better, more efficient and more convenient care in their day to day regular routine. Thus, future skills required for pharmacists will be different from today. Pharmacists are professionals that are expected to keep the ethical balance between technology and humanity. Being informed by an increasing number of digital data, they drive patient outcomes by optimal human pharmaceutical care. This book not only prepares for the day after tomorrow but also greatly inspires by the examples given."" --Jaime Antonio Acosta Gómez, Community Pharmacist and immediate past ExCO Member CPS of FIP (International Pharmacy Association) - Spain"

With a doubling healthcare demand and a fixed or even declining budget, we'll never be able to cope with the burden of work we're facing. Migrating routines with help of technology, assisting patients to collect more data themselves and shifting from treatment to prevention we might be able to stop this cost epidemic. Coming from the age of scaling efficiency we are now stepping into the era of scaling opportunities and learning. Working towards a new paradigm in pharmacy this book guides, teases, informs and teaches about the segway into circular pharmaceutical care. --Lucien Engelen, Global Strategist Digital Health, Deloitte Center for the Edge, Amsterdam - Netherlands Pharmacists are having and will be having an important role to drive digital innovation for the benefit of patients as well as the society. There is a lot of demand for clarity, support and education about digital impact in healthcare from patients, caregivers and many more. This is a big challenge, but a great opportunity at the same time. This book will help pharmacists and interacting professions to very well prepare for this new responsibility. It is an excellent source for getting closest to new digital trends and their expected impact on the way pharmacists will interact with people and society. The book is energizing to support and leverage the digital evolution. A great starting point for every pharmacist to creatively think about their role in a digitalizing future. --Herbert Altmann, Region Europe Head Digital Innovation - Novartis Basel - Switzerland This book is essential for all pharmacists who want to lead in the digital revolution. The pharmacy profession has always evolved. Changes are now faster, broader and deeper than ever. Thanks to technology, the patient is even more in the center of health systems, receiving better, more efficient and more convenient care in their day to day regular routine. Thus, future skills required for pharmacists will be different from today. Pharmacists are professionals that are expected to keep the ethical balance between technology and humanity. Being informed by an increasing number of digital data, they drive patient outcomes by optimal human pharmaceutical care. This book not only prepares for the day after tomorrow but also greatly inspires by the examples given. --Jaime Antonio Acosta Gomez, Community Pharmacist and immediate past ExCO Member CPS of FIP (International Pharmacy Association) - Spain

Author Information

Claudia has an educational background as a pharmacist and obtained a PhD in Pharmacoepidemiology and a Master of Health Administration (eMBA). After managing community pharmacy roles, she moved into clinical drug development in roles with increasing responsibility at Organon and Novartis. Next, she acted within Novartis in international leadership roles in patient access, key account management, and public affairs. Here, Claudia developed a growing passion to educate an facilitate the adequate use of digital health technology to further enhance the value of pharmaceutical care. She invested in learning about business development and health technology at Erasmus University Rotterdam and MIT Sloan and moved into a European digital innovation role within Novartis. In 2019, Claudia founded the company Pharmi BV which is located at the Philips High Tech Campus in Eindhoven, the Netherlands. Pharmi develops interactive digital medication care modules that facilitate blended care support to patients. It offers pharmacists the possibility to provide care digitally where possible, freeing up more time to provide the ultimate important human care where needed. Pharmi’s platform MedsWise acts as an interactive digital coach for patients, warranting 24/7 patient access to reliable information, interaction and support at respective patient literacy levels and preferences. Claudia is since 2019 also lecturer in digital pharmaceutical care for MSc Pharmacy students at the University of Utrecht, Netherlands. She regularly lectures on national and international events on digital pharmaceutical care and the transformation of care models. Claudia is an active member of the FIP Technology Advisory Group. Ardalan (Ardi) Mirzaei, BPharm, MPhil, GradCertEdStud (Higher Ed), PhD is a registered pharmacist and data scientist. He completed his PhD in the School of Pharmacy, developing a dynamic model of patients' health information-seeking behaviour. Ardi has worked in community pharmacy for over 15 years, having worked in a clinical setting as well as managing multimillion-dollar stores. In addition, he has a background in education, working as a training coordinator for pharmacy internships and teaching at the University of Sydney on subjects in business, pharmacy, and machine learning. This is supplemented with over eight years of experience in data science, developing business solutions for the healthcare, education, retail, academic and government sectors. His passions include health, teaching and technology. Ardi enjoys exploring the use of AI, machine learning and deep learning models and their application to everyday tasks and in healthcare. His interests have led to his involvement in the International Pharmaceutical Federation (FIP) Technology Advisory Group.

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