Overview

Are you dreaming of becoming an entrepreneur? Do you believe you have the skills to own and operate a small business? Do you want to be your own boss and help people with your unique products and services? Regina DuBose answered yes to those questions 35 years ago, and now she's celebrating her success and sharing her secrets with you! PERPETUATING WEALTH: Secrets to Longevity in Small Business by Regina DuBose tells the story of how she embarked on her entrepreneurial journey, and how she sustained long-term success as a small business owner. This book commemorates the 35th anniversary of The Alexis Company, her Detroit-based business whose services have included supplying novelties and souvenirs for event planners and advertising for high-profile political campaigns. Regina covers everything you need to know about starting and sustaining a small business, including marketing, customer service, finance, work ethic, partnerships, cash flow, community relations, and so much more. She tells it like it is, and leaves no question about the hard work required to bring a dream to life, and keep it alive for years on end, despite seemingly impossible challenges and tough lessons learned. You'll enjoy reading this engaging guide that can help you lay the foundation for a thriving small business that makes a positive, powerful impact on your life and the people you serve. Read, learn, and know that you can excel as an entrepreneur when you follow Regina DuBose's formula for success. For more information, please visit TheAlexisCompany.com. This upbeat and inspiring book provides the guidance that entrepreneurs need to start and sustain small business success. In PERPETUATING WEALTH: Secrets to Longevity in Small Business, author Regina DuBose shares the experience and expertise that she has gained throughout 35 years as an entrepreneur. Compiling her knowledge in this book is a gift that she's giving to readers to celebrate the 35th anniversary of The Alexis Company, the Detroit-based business that has provided novelties and souvenirs for event planners, advertising for prominent political campaigns, and so much more. Written in a tone that conveys the author's spirited, fun, and serious-business personality, this informative and inspiring book is a delight to read, and it's a must-have for anyone who dreams of owning or already is operating a small business. This book will be published as part of the 35th anniversary celebration.

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9781945875847

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Regina DuBose was born in Detroit, Michigan in 1957. She was educated in the Detroit Public School system and was raised in a loving family with her parents and four brothers.Ever since her first lemonade stand as a kid, Regina DuBose was drawn to entrepreneurship. However, it was her first job as a clerk-typist in Detroit working for a reputable accounting firm, Thompson and Edwards CPAs, which opened the door for Regina to receive true mentorship from a successful entrepreneur. That experience increased Regina's financial IQ, and taught her some basics about interacting with clients, money management, and tax law, that she has continued to incorporate throughout her life and career. As the youngest employee at the firm and the only African-American, she was already a trailblazer and has made creating opportunities for others a major part of her life's mission and work.Regina received a Bachelor of Arts degree in Psychology, and a Master of Arts degree in Guidance and Counseling from Wayne State University, with continued graduate studies at Rutgers University. For thirteen years, she practiced as a counselor in the field of educational psychology, until turning her sights back to her first love and pursuing her dream of being a business owner. In 1984, she began small as a vendor at concerts, and local festivals and events, selling novelty items and inflatable toys. By 1986, she'd saved enough to open The Alexis Company. Through trial and error, Regina quickly adapted in the business world, expanded her product line over time to include party supplies, balloons, and party d�cor, along with gift items, and finally what became her signature product, silk-screened tee shirts. For thirty-five years, The Alexis Company has thrived as a community staple serving major churches, schools, and community organizations, as well as, high-profile clientele including former-Mayor Dennis Archer, Fifth-Third Bank, and Senator Hansen Clark. She is a member of the Advertising Specialty Institute, the Detroit Metropolitan Visitors & Convention Bureau, and Motor City Freedom Riders. An avid community activist and person of faith, Regina volunteers regularly and serves as a member of the Mid-west Civic Council of Block Clubs, and the New Members Teacher at Partakers Church Baptist. She shares her life with her daughter, Dr. Sequina DuBose who is a classical musician, opera singer, and college professor. Regina loves to travel, cook, sing, and play board games to relax. With Perpetuating Wealth, Regina aspires to continue in the footsteps of her first financial mentors and encourage others to pursue their entrepreneurial dreams. Elizabeth Ann Atkins is a best-selling author, award-winning TV host, actress, and journalist who teaches how to unlock one's infinite potential to live and love in peace and purpose. Elizabeth's and sister Catherine M. Greenspan created Two Sisters Writing & Publishing, hosts monthly writing contests and the Two Sisters Writing Club, and showcases their blog, A Tale of Two Sisters. Elizabeth and Catherine have written and published dozens of books, including their mother's book, The Triumph of Rosemary: A Memoir, by Judge Marylin E. Atkins. Their mother wrote the book herself, chronicling her controversial, interracial marriage to former Roman Catholic Priest Thomas Lee Atkins. Elizabeth has a master's degree in Journalism from Columbia University and a bachelor's degree in English Literature from the University of Michigan.

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