Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age
Author:   David Aaker
Publisher:   Morgan James Publishing llc
ISBN:  

9781642798906


Pages:   204
Publication Date:   23 April 2020
Format:   Paperback
Availability:   In stock   Availability explained
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Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age


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Author:   David Aaker
Publisher:   Morgan James Publishing llc
Imprint:   Morgan James Publishing llc
ISBN:  

9781642798906


ISBN 10:   1642798908
Pages:   204
Publication Date:   23 April 2020
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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David Aaker is the author of over 100 articles and 18 books on branding, business strategy, and marketing that have sold well over one million copies. As a recognized authority on branding, he holds four career awards including being a member of the NYAMA Marketing Hall of Fame. David currently resides in Orinda, CA.

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