Overview

Author Shelly Palmer is President of the National Academy of Television Arts & Sciences, NY, and the digital living guru from CNN, Fox Television, NBC Universal and satellite radio. With co-author Mike Raffensperber, he has created an easy-to-read primer for anyone thinking of starting a business, working from home, becoming a consultant, or just defending and keeping a job in this new, increasingly digital world. Learn to think like a digital native. Use Social Networks to build your personal brand. Take control of your online reputation. Create and control your online presence. What apps do you really need to run your personal life and business? Create your own email blasts and digital marketing tools. Harness the power of your digital calendar, email and contact management software. Praise for Overcoming the Digital Divide Everything about how we communicate is changing. Shelly has distilled it down into bite-sized pieces. If you want to be a digitally-savvy business person, read this book. Ali Velshi, CNN's Chief Business Correspondent Read this book, evolve digitally or die. David Fincher, Director, The Social Network Want a simple way to stay ahead of the digital revolution? Read this book. Shelly will teach you how to always have the right technology. Gary, Shapiro, Consumer Electronics Association, President & CEO

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