Overview

Overcome and Lead recounts the powerful stories and essential lessons learned from Anne Beiler's time as the founder of Auntie Anne's(R), the world's largest pretzel franchise. As a former Amish girl with an eighth-grade education, Anne had many obstacles to overcome as she transformed into one of the first female founders of an international franchise-the greatest obstacle, however, was herself. With no capital, no formal education, and no business plan, Anne launched Auntie Anne's Pretzels after a series of tragic life events left her broken, traumatized, and in a deep depression. As Anne and her team grew the company, she also grew herself personally and professionally. Join Anne as she takes you on a journey from feeling overwhelmed and inadequate to being an empowered and confident leader. If you want to make a difference in your area of influence, this story is for you. It is for those of you currently leading people-whether at work, home, or in your community and for those aspiring to lead someday. Building Auntie Anne's was a journey that required Anne to bring her whole self-both the gifts and the broken bits-to build something bigger than she ever imagined. Overcome and Lead will help you to do the same.

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Reviews

"""Anne has a story that is so unique to her, but at the same time, we can all identify with some of the same places she's been. We all must be overcomers if we want to lead well."" Lisa Fullerton, President and CEO, A Novel Idea, LLC ""Anne continues to inspire us through her experiences, her challenges, and her brokenness. We all want to succeed in some way in life and this book should inspire all who read it to realize the possibility of that being accomplished."" Barbara Green, Co-Founder, Hobby Lobby ""A totally authentic and honest book about self-revelation, overcoming stifling obstacles, and finding ways to lead that come from the heart. I would recommend this book to anyone who wants to start a business or grow a business while discovering more about themselves."" Casey Baynes, Founder & Executive Director Casey Cares Foundation ""A simple read filled with real world examples from Anne's journey. The stories may be about a pretzel business, but the lessons we can glean from them apply to all leaders and show us how God can be glorified through it all."" Bubba Cathy, Chick-fil-A, Inc. ""Anne, in her new book Overcome and Lead, invites us to taste and see that the Lord is good. While overcoming personal trauma, she led Auntie Anne's from a vendor at a farmer's market to the best known pretzel company in the world. Come along and learn from her journey."" Sharna Coors, Founding Director of JSC Foundation, Founding Director of Children of Hope, Kenya ""Anne captures her years of real-life experience, helping us all learn and grow as leaders. As with all things Anne does, she weaves her heart and vulnerability throughout this book, reminding us of the important role authenticity and grace play in leadership."" Ed Herr, Chairman / CEO Herr Foods Inc. ""Certain stories inspire and remind us that dreams can come true with hard work and determination. Anne's story is one of those! In Overcome and Lead, she shows us what it looks like to lead, even when we don't feel equipped or ready."" Chantell Cooley, Co-founder of Columbia Southern University (CSU), Senior Vice President/Co-Owner of Columbia Southern Education Group, Founder Chantell Cooley Ministries ""Overcome and Lead is a powerful encouragement for all leaders. It's not theory - it's real examples from Anne's journey from an Amish girl to the leader of an international organization and what she had to work through in the process to be the best leader possible. It's an encouraging read that I highly recommend! "" Danita Bye, Author, Millennials Matter: Proven Strategies for Building Your Next Gen Leader ""You cannot overcome until you're honest with where you've come from. Anne's transparency and authenticity are the catalyst we all need for starting our own journey."" Justin Forman, Executive Director of Faith Driven Entrepreneur and Investor ""This is Anne's best book yet! As a woman in business myself, I appreciate Anne's practical wisdom regarding employer and employee relationships."" Sally Martin, President, Good Food, Inc. ""This book is full of years of experience, all wrapped up in an easy to read format! The leadership characteristics throughout the book are timeless and apply just as much today as when Anne was leading Auntie Anne's. As a psychologist and leader, I whole-heartedly recommend this book!"" Barbara Lowe, PhD, LP, BCC, SEP"

Anne has a story that is so unique to her, but at the same time, we can all identify with some of the same places she's been. We all must be overcomers if we want to lead well. Lisa Fullerton, President and CEO, A Novel Idea, LLC Anne continues to inspire us through her experiences, her challenges, and her brokenness. We all want to succeed in some way in life and this book should inspire all who read it to realize the possibility of that being accomplished. Barbara Green, Co-Founder, Hobby Lobby A totally authentic and honest book about self-revelation, overcoming stifling obstacles, and finding ways to lead that come from the heart. I would recommend this book to anyone who wants to start a business or grow a business while discovering more about themselves. Casey Baynes, Founder & Executive Director Casey Cares Foundation A simple read filled with real world examples from Anne's journey. The stories may be about a pretzel business, but the lessons we can glean from them apply to all leaders and show us how God can be glorified through it all. Bubba Cathy, Chick-fil-A, Inc. Anne, in her new book Overcome and Lead, invites us to taste and see that the Lord is good. While overcoming personal trauma, she led Auntie Anne's from a vendor at a farmer's market to the best known pretzel company in the world. Come along and learn from her journey. Sharna Coors, Founding Director of JSC Foundation, Founding Director of Children of Hope, Kenya Anne captures her years of real-life experience, helping us all learn and grow as leaders. As with all things Anne does, she weaves her heart and vulnerability throughout this book, reminding us of the important role authenticity and grace play in leadership. Ed Herr, Chairman / CEO Herr Foods Inc. Certain stories inspire and remind us that dreams can come true with hard work and determination. Anne's story is one of those! In Overcome and Lead, she shows us what it looks like to lead, even when we don't feel equipped or ready. Chantell Cooley, Co-founder of Columbia Southern University (CSU), Senior Vice President/Co-Owner of Columbia Southern Education Group, Founder Chantell Cooley Ministries Overcome and Lead is a powerful encouragement for all leaders. It's not theory - it's real examples from Anne's journey from an Amish girl to the leader of an international organization and what she had to work through in the process to be the best leader possible. It's an encouraging read that I highly recommend! Danita Bye, Author, Millennials Matter: Proven Strategies for Building Your Next Gen Leader You cannot overcome until you're honest with where you've come from. Anne's transparency and authenticity are the catalyst we all need for starting our own journey. Justin Forman, Executive Director of Faith Driven Entrepreneur and Investor This is Anne's best book yet! As a woman in business myself, I appreciate Anne's practical wisdom regarding employer and employee relationships. Sally Martin, President, Good Food, Inc. This book is full of years of experience, all wrapped up in an easy to read format! The leadership characteristics throughout the book are timeless and apply just as much today as when Anne was leading Auntie Anne's. As a psychologist and leader, I whole-heartedly recommend this book! Barbara Lowe, PhD, LP, BCC, SEP

Author Information

Anne Beiler began twisting pretzels in 1987 and grew a single farmer's market stand into Auntie Anne's(R), the world's largest hand-rolled soft pretzel franchise. Her professional success, however, was forged after years of darkness, depression, and despair brought on by the death of her nineteen-month-old daughter. Anne's personal story and entrepreneurial insights have been featured on many television shows including Secret Millionaire, The Oprah Winfrey Show, and Good Morning America. She has been highlighted in numerous publications such as Fortune Magazine, and Inc Magazine. In 2005, Anne sold Auntie Anne's and authored the business memoir, Twist of Faith. Today, Anne speaks to audiences around the world inspiring people with her authentic stories and life experiences. Her mission is to help women overcome the pain, blame, and shame of their past by sharing their stories. Always evolving as a creative communicator, Emily is first and foremost a storyteller. Bringing a full spectrum of experiences to each new opportunity after twenty years as an executive writer in the music industry, she is now a business owner, bestselling author, podcaster, ghostwriter, and mentor to people seeking the skills and confidence to write their own stories. From business communication, books, and documentaries, Emily has a unique gift for blending both facts and more subjective truths across various mediums with clarity and warmth. Her words engage readers' minds as well as their souls. A scriptwriter for dozens of gold, platinum, and Billboard chart-topping videos, she is adept at building bridges and connecting people through well-crafted narratives. As a ghostwriter, she helps individuals find words to tell the stories they may otherwise not have the confidence or language to express. She has lent her voice to countless published works on the subjects of leadership, creativity, spirituality, relationships, hospitality, and personal growth. Emily and her husband, Scott, are cofounders of the Love Better movement and The Love Better Podcast (www.lovebetter.world). Together they engage in conversations focused on the small daily decisions we each can make to create a safer, more loving world for every human being.

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