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OverviewOrigination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association. Provides innovative conceptualization and theorization to facilitate an understanding of the geographical dimensions of brands and branding Challenges current interpretations of brands as vehicles of homogenization in globalization Establishes the theoretical and conceptual foundations of a more geographically sensitive approach through rigorous empirical examination of the under-researched geographical differentiation of commodity brands and branding Presents innovative new research and analysis of the socio-spatial biographies of the Newcastle Brown Ale, Burberry and Apple brands Forges strong new connections between political and cultural economy approaches within geography Provides a distinctive and incisive conceptual and theoretical framework capable of engaging other branded commodities and their branding in other times and places Full Product DetailsAuthor: Andy PikePublisher: John Wiley and Sons Ltd Imprint: Wiley-Blackwell Dimensions: Width: 15.20cm , Height: 1.30cm , Length: 22.90cm Weight: 0.327kg ISBN: 9781118556405ISBN 10: 1118556402 Pages: 248 Publication Date: 12 May 2015 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Out of stock  The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available. Table of ContentsSeries Editor Preface viii Acknowledgements ix Permissions x List of Tables xi List of Figures xii 1 Introduction 1 2 The Geographies of Brands and Branding 23 3 Origination 59 4 ‘Local’ Origination … Newcastle Brown Ale 88 5 ‘National’ Origination … Burberry 112 6 ‘Global’ Origination … Apple 139 7 Territorial Development 171 8 Conclusions 194 References 207 Index 224ReviewsOverall, Origination presents a promising conceptual and research framework capable of revealing the multiple facets of brand geographies. (Consumption Markets & Culture, 1 December 2015) Author InformationAndy Pike is Professor of Local and Regional Development and Director of the Centre for Urban and Regional Development Studies (CURDS), Newcastle University, UK. He is co-author of Local and Regional Development (2006) (with Andrés Rodríguez-Pose and John Tomaney), editor of Brands and Branding Geographies (2011), and co-editor of Handbook of Local and Regional Development (2011) (with Andrés Rodríguez-Pose and John Tomaney). Tab Content 6Author Website:Countries AvailableAll regions |
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