Overview

It seems that when businesses were finally understanding, implementing, and getting used to industry 4.0, the term 5.0 came about. Industry 5.0 takes human touch, innovation, and efficiency a step further in creating a turnaround strategy for corporate governance. This transformation has brought many questions to the minds of stakeholders such as when and why this happened. In order to explore the answers to these questions, further study is required to understand the prospects and challenges. Opportunities and Challenges of Business 5.0 in Emerging Markets discusses the present state and future outlooks of Business 5.0 and aims to achieve comprehensive insights on the implications of Business 5.0 in the emerging markets. The book also provides insights to marketers, entrepreneurs, and practitioners to unravel the opportunities and mitigate the challenges in the competitive world. Covering key topics such as big data, e-commerce, and value creation, this reference work is ideal for policymakers, business owners, managers, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.

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9781668464038

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Sumesh S. Dadwal has 20-years of experience in teaching, academic research, eLearning, and educational quality management. Currently, he is working as Lecturer with Northumbria London campus, UK. He is also visiting a lecturer at ICON College, University of West London and University of Plymouth (London), UK. As a Programme leader of MSc Mass communication, Sumesh, leads a team of experts in teaching and research. He has also been associated with QAA, UK; as a reviewer for educational quality oversight of higher education in the UK. He has successful experience in programme development and the UK HEI quality assurance, using benchmarks from HEI, QAA, HEA, and industrial practices Sumesh is an active researcher and is also involved in PhD supervision. His core areas include International strategic marketing, consumer behaviour & misbehaviour, product launches, prosumers & experience economy, service encounters & sensational experiences, Innovation & technology in marketing, and leadership & organisational change. He has undertaken analysis of brands, markets and consumer behaviours using various qualitative and quantitative techniques. He has written various research papers, book chapters and lead research at various levels. He has successfully undertaken projects that required, data mining, editing and detailed statistical analysis using qualitative and quantitative research methods using software: N-Vivo, Excel, SPSS. He is also external examiner for PG programmes with EduQual UK, and external examiner for PhD (International Expert) with Punjab Technical University, India. He is also a member of advisory and editorial board of academics at Acme Intellects IJRM, India. Sumesh is also a reviewer at Journal of Enterprise Information Management, UK. In addition, Sumesh has hands on industrial experience in constructions and agricultural supply chain. He is also freelance consultant (business analysis) for emerging markets.

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