Overview

Selling new homes, as well as anything else, involves communication. Communication starts with listening to the customer to determine what issues they are facing, their life experiences, what types of solutions they are seeking in terms of a layout or price point, what features are important to them, what type of lifestyle they are expecting for themselves and their family, and how soon they might want to proceed with doing something. Onsite new home salespeople and custom home builders who sell their own designs need a way of eliciting this information from their customers so they can effectively present the available opportunities and determine if there is a way to work with the customer to everyone's benefit. Therefore, becoming quite proficient at asking the right questions is essential. There's a reason newspaper reporters or other types of journalists write a story by beginning with who, what, when, where, and why - the so-called 5-W's. They want to capture the essence of what is going on or about to happen in a concise way. From there they can elaborate with more details. This book approaches selling your new home opportunities in the same way so that important details can be obtained from your customers and an effective presentation and solutions can be offered and achieved.

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9780984352425

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Steve Hoffacker, CAPS, MCSP, MIRM, is the manager at Hoffacker Associates LLC, a sales training (new home sales, universal design, and aging-in-place) and coaching company based in West Palm Beach, Florida. He also is a Florida licensed real estate broker, an active member of the National Association of Home Builders (NAHB), National Sales & Marketing Council (NSMC), Remodelers Council (NAHBR), Florida Home Builders Association (FHBA), and the Gold Coast Builders Association (GCBA). He is a Life Trustee of the Florida Sales & Marketing Council and a Life Director of GCBA. He has received several national awards for new home sales (including lifetime achievement) and conducts educational classes for North American contractors, occupational therapists, designers, builders, Realtors, and others.

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