Overview

Build the professional online presence you need for your law firm. .. .For years we enjoyed top employment law keyword positions in Google. That changed when Google made major changes to its search algorithms...This book explains those changes and provides an understandable, step-by-step process for doing well in local searches. -Neil Klingshirn, Esq. The book opened my eyes to how important online marketing is to client development today, as well as the impact that social and mobile will have in the future. -Steven Watts, Esq. This book is exactly what every lawyer needs to succeed on the Internet. Actually...the information in this book would benefit any business seeking to increase their presence on the Internet. The specific instructions, including the timing of each step, will help the novice and experienced SEO avoid common, costly mistakes. ...I was expecting a decent overview, but was blown away by the current, detailed content in this little treasure. -Trey Barrow, Esq. How do you navigate the ever-changing world of online marketing and digital practice management? Online Law Practice Strategies explains everything you need to know to build a successful practice online, whether you're a solo practitioner or part of a large firm. This REVISED AND UPDATED edition shows you: - How to create an online presence that attracts and converts prospective clients - Why online reviews matter and how you can get them - Where you should focus your efforts on social media - Which digital tools will help with day-to-day practice management IF YOU ARE READING AN ONLINE MARKETING BOOK WRITTEN BEFORE 2014, IT IS NOW OBSOLETE.

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