Overview

What makes the dream of self-employment so alluring, so pervasive in today's world? Benjamin C. Waterhouse offers a provocative argument: the modern cult of the hustle is a direct consequence of economic failures--bad jobs, stagnant wages, and inequality--since the 1970s. With original research, Waterhouse traces a new narrative history of business in America, populated with vivid characters--from the activists, academics, and work-from-home gurus who hailed business ownership as our economic salvation to the upstarts who took the plunge. Some flourish; some squeak by. Some fail. As Waterhouse shows, the go-it-alone movement that began in the 1970s laid the political and cultural groundwork for today's gig economy and its ethos: everyone should be their own boss. While some people find success in that world, countless others are left bouncing from gig to gig--exploited, underpaid, or conned by get-rich-quick scams. And our politics doesn't know how to respond. Accessible, fast-paced, and eye-opening, One Day I'll Work for Myself offers a fresh, insightful cultural history of the US economy from the perspective of the people within it, asking urgent questions about why we're clinging to old strategies for progress--and at what cost.

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Benjamin C. Waterhouse is the author of Lobbying America: The Politics of Business from Nixon to NAFTA and The Land of Enterprise: A Business History of the United States. He is a professor of history at the University of North Carolina at Chapel Hill. Benjamin C. Waterhouse is a historian of American politics, business, and capitalism. Waterhouse graduated from Princeton University and received his PhD in history from Harvard University. He is currently an associate professor and Grauer Scholar at the University of North Carolina. He lives in Chapel Hill with his wife Daniela and their two children. He is the author of Lobbying America: The Politics of Business from Nixon to NAFTA and The Land of Enterprise: A Business History of the United States. Stephen Bowlby has worked as a professional voice actor for more than forty years. His experience spans animation, character work, commercials, and narration. He has read numerous audiobooks throughout his career, including titles by Harold Robbins, Stuart M. Kaminsky, John Sculley, William P. McGivern, and Starbucks CEO Howard Schultz.

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