Overview

From research to practical application, Not To Scale explores an influential theory in an accessible way. For almost a decade, Jamer Hunt has been exploring and researching what scale means to our everyday lives. As the founding director of Transdisciplinary Design at Parsons School of Design, he brings a unique perspective to this topic that is the basis for all major business models, and for the world itself. The Cambridge Dictionary defines scale as a range of numbers used in a system to measure or compare things. Jamer expands on that and argues that scale is present in all of our everyday-decisions, like how often to choose paper over plastic at the grocery store. Jamer constantly searches for connections across fields that others don't see and studies the patterns that emerge, leading to more opportunity. The first half of NOT TO SCALE will explore scale and the opportunity it brings, and demonstrate how we push scale to its limits, making material items bigger, faster, stronger. The second half of the book offers lessons and advice for navigating the effects of scale. This will be the first book that demonstrates how scale is remaking our experiences while also providing new strategies for succeeding in its wake.

Full Product Details

9781549131158

Table of Contents

Reviews

Author Information

"Jamer Hunt is the Vice Provost for Transdisciplinary Initiatives at The New School, and was founding director of the graduate program of Transdisciplinary Design at Parsons School of Design. He co-founded DesignPhiledelphia, the country's largest design week, and has published over two dozen articles for platforms such as Huffington Post. Named by Fast Company on their list of the ""Most Creative People,"" he uses his unique background to give life a new perspective. Jamie Renell is a voice talent and audiobook narrator."

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available