Overview

Simply broadcasting a message to millions by social media accomplishes little for most businesses. Dan S. Kennedy and Kim Walsh Phillips are here to tell it like it is: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire. Kennedy and Walsh Phillips teach you the customer-getting, sales-boosting direct response strategies you must employ with every social media campaign so you can stop accepting non-monetizable likes and shares as a return on your time. You'll learn: six direct-response principles that must be applied to social media marketing; the most powerful marketing tactic (per Google); how to get riches with niches and become a magnet to your customers; the monetizing magic of crafting effective emails; the number-one way to prevent wasted marketing dollars; five ways to grow your list for free (before spending a dime on advertising); how to turn passive content into an active conversion tool; how to create raving fans who introduce you to their networks; how to turn niches into riches, laser in on your perfect prospects, and ignore the tire kickers; and how to harness the biggest secret in social media--offline. Discover the principles behind successful marketing campaigns and start making dollars and cents out of your social media strategy.

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Dan S. Kennedy is the author of numerous book on business techniques, is a serial, successful, multimillionaire entrepreneur, a trusted marketing adviser, and consultant and coach to hundreds of private entrepreneurial clients. His newsletter, The No B.S. Marketing Letter, reaches a wide audience, and he speaks before thousands of people each year about techniques of selling and marketing. Kim Walsh Phillips is an award-winning speaker, author, marketer, podcaster, and CEO of Powerful Professionals. James Romick considers voice-over the fourth or fifth phase of his forty-plus-year acting career, which includes nearly twenty-three years on Broadway. But never in his wildest imagination did he ever think that he would be recording and producing audiobooks at home in his den from a vocal booth that he designed and built himself, stocked with professional grade recording equipment and a spiffy DAW (Digital Audio Workstation) on his computer. Thus far, he has recorded and produced some seventy-plus audiobooks, with many more waiting in the queue. He also studied audio engineering in the late eighties at The Institute of Audio Research in NYC, when editing analog tape with a block and razor blades was still the norm. Digital recording, editing, and mastering is so much easier.

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