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OverviewEngaging and accessible, New Venture Creation presents a logical guide to starting enterprises. The author's unique New Venture Creation framework structures the text within a learning-by-doing approach, while engaging case studies, practitioner videos and reflective exercises situate learning in the practical. Designed in a workbook style with the opportunity for students to write and make notes about their own business plan, the author breaks the venture creation process in to three key phases: research, business model development and launch. At every stage crucial steps and considerations are revealed, providing comprehensive coverage of the subject. New Venture Creation is essential reading for any undergraduate or postgraduate course on New Venture Creation. It will also prove useful for shorter courses on entrepreneurship and in enterprise centres and entrepreneurship hubs. Full Product DetailsAuthor: Paul Burns (University of Bedfordshire, UK)Publisher: Bloomsbury Publishing PLC Imprint: Bloomsbury Academic Edition: 3rd edition Dimensions: Width: 18.90cm , Height: 2.50cm , Length: 24.60cm Weight: 0.454kg ISBN: 9781350321793ISBN 10: 1350321796 Pages: 568 Publication Date: 16 November 2023 Audience: College/higher education , Tertiary & Higher Education Format: Paperback Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationPaul Burns was previously Professor of Entrepreneurship and Dean of the University of Bedfordshire Business School, UK. Tab Content 6Author Website:Countries AvailableAll regions |
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