Overview

Your business lives and dies by your customer conversations. Shouldn't you have those down to a science? If you're tired of having to justify your price...of offering discounts to close the deal...of long sales cycles...of customers who can't seem to make a decision, then you need NeuroSelling(R), the only customer conversation tool grounded in neuroscience and behavioral psychology. But NeuroSelling(R) is more than just theory--it's a step-by-step, practical communication methodology honed by years of field experience, resulting in millions in new revenue in industries as diverse as biotech, financial services, manufacturing, and engineering. Start communicating in a way that: -Builds personal and professional trust faster -Naturally drives urgency to buy -Creates an automatic commitment to change In this book, you'll also read the stories of a sales rep who went from the bottom half of his sales organization to becoming rep of the year, as well as the dark-horse executive candidate who became CEO, chosen over three more experienced leaders. No matter your situation, successful selling begins and ends with the customer conversation.

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9781733787024

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Reviews

Whether you're a sales person or a sales leader, your time is too valuable to read another sales book that tells you what you already know. NeuroSelling(R) is very different. It will fundamentally change the way you think about selling and if you apply the NeuroSelling(R) process, it will dramatically improve your results. --Matt Riebel, Chief Sales Officer, Protective Life This isn't just another book on mastering sales acumen. NeuroSelling(R) is a real-world guide on building trust, strengthening relationships and driving genuine and intelligent sales conversations. --Brad Larsen, Senior Director, Business Development, Mitsubishi Electric Understanding your customer, how they think and what motivates them to say 'yes' to your sales team is about more than just a relationship--it's an artful science that Jeff explains with masterful simplicity. His insights, experience and methodology in NeuroSelling(R) is a pathway to profitability and should be required reading for any team serious about excelling in today's dynamic marketplace. --Jim Pearson, CEO, NI CO Corporation This book goes straight to the heart of why traditional sales techniques don't give us the results we want. Then it provides a systematic, scientifically proven path from the inside out; a true people-first approach. Thanks, Jeff, for showing us a better way! --Nora Stewart, CEO, Entheos Finally! A sales book that dismantles all of the 'slimy' sales gimmicks of old and addresses the heart and science of a purposeful and successful sales conversation. Do not engage another customer until you have read this book. --Tommy Seay, Director, Business Development, American Express

Author Information

Jeff Bloomfield is the founder and CEO of Braintrust, a sales & marketing consultancy helping companies have more purpose-driven, impactful customer conversations using his NeuroSelling(R) methodology, resulting in untold millions of dollars in increased revenue. In addition, Jeff is a unique and powerful keynote speaker, bringing his one-of-a-kind message of purpose and transformation to stages all around the world. He lives outside Cincinnati, Ohio, with his wife and family.

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