Overview

This book asserts the emergence of the fourth era of entrepreneurship, based on a brain-driven approach to the study, instruction, and practice of entrepreneurship. This paradigm shift stems from the need to incorporate appropriate neurotechnologies into the exploration and enhancement of entrepreneurial phenomena in order to best address the field's methodological challenges. The author explains why a paradigm shift is necessary in the field of entrepreneurship and provides the foundational guidelines for those interested in implementing it. Furthermore, a model of entrepreneurial enhancement is conceptualized and signalled as the ultimate goal of this new era. Scholars, practitioners, policymakers, and students interested in advancing entrepreneurship's contribution to academia, business, and society at large will benefit from this new era's multidisciplinary perspective and unique strengths.

Full Product Details

Author:   Víctor Pérez Centeno
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.235kg
ISBN:  

9780367480615

ISBN 10:   0367480611
Pages:   102
Publication Date:   28 December 2022
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

PART I: The past and present of entrepreneurship 1 Introduction 2 The three preceding eras PART II: The brain-driven era 3 The fourth era 4 The two engines of the brain’s era PART III: Fitting themes and empirical evidence 5 Fitting themes 6 The function of emotions on entrepreneurial decision-making PART IV: The techniques of the future 7 Techniques for recording and assessing brain activity 8 Techniques for mapping brain activity 9 Approaches for entrepreneurial enhancement 10 Techniques for entrepreneurial enhancement PART V: Foreseen disruptions and key implications 11 Foreseen disruptions 12 Key implications PART VI: Research agenda and final thoughts 13 Research and action agenda for the near future 14 Final Thoughts

Reviews

"“The book's comprehensive coverage, diverse perspectives, and insightful discussions about the brain era of entrepreneurship make it a must-read for students, researchers, and practitioners alike. Dr. Victor Pérez Centeno has written a book that is both engaging and informative, making it a worthy addition to the bookshelves of anyone seeking to better understand the complex and dynamic world of entrepreneurship."" Ehsan Chitsaz, The NBICs Scientific Committee, Faculty member, School of Entrepreneurship, University of Tehran"

Author Information

Víctor Pérez Centeno is Founder, Brain-driven Entrepreneurship Expert, Researcher, and Educator at WNYLE Entrepreneurship Institute, Finland. He also established the Global Network of Brain-driven Entrepreneurship Education (BRANET).

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